Presojanje politike podjetja na primeru podjetja IZA, s.p.

Stipar, Tadeja

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Title:	Presojanje politike podjetja na primeru podjetja IZA, s.p.
Authors:	ID Stipar, Tadeja (Author) ID Štrukelj, Tjaša (Mentor) More about this mentor... ID Hrast, Nomi (Comentor)
Files:	MAG_Stipar_Tadeja_2026.pdf (2,47 MB) MD5: 4AD0960235F08334932846D75D747F02
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V magistrskem delu obravnavamo presojanje politike podjetja v mikropodjetju IZA, s. p., ki deluje v dinamičnem poslovnem okolju in se sooča z izzivi formalizacije ter uresničevanja ključnih strateških dokumentov. Teoretični del zajema pregled zgodovinskega razvoja managementa, rasti in razvoja podjetja, različnih struktur podjetja, temeljnih vrednot, tipov organizacijskih kultur in klim ter formalnih in neformalnih dejavnikov verodostojnosti podjetja. Poseben poudarek je namenjen viziji in politiki podjetja ter strategijam in vlogi Kraljeve metode, ki jo uporabljamo kot orodje za presojo kakovosti politike podjetja. V praktičnem delu smo analizirali razvoj podjetja IZA, s. p., njegove strukture in izvedli raziskave temeljnih vrednot, tipa kulture, tipa klime ter dejavnikov verodostojnosti. Ugotovitve kažejo, da so nekateri elementi politike podjetja formalizirani, vendar obstajajo pomembna odstopanja med zapisano politiko podjetja in dejanskim načinom vodenja. Rezultati Kraljeve metode potrjujejo, da podjetje na področjih formalizacije politike podjetja, strateškega planiranja in organizacijske kulture, dosega nižjo stopnjo razvitosti, kar vpliva na verodostojnost in učinkovitost politike podjetja. Zaključno delo ponuja dovolj celovito diagnozo stanja podjetja IZA, s. p., ter oblikuje konkretne predloge za izboljšanje formalizacije, komunikacije in uresničevanja politike podjetja. Ugotovitve potrjujejo, da je politika podjetja ključni dokument za dolgoročni razvoj podjetja, vendar zahteva dosledno udejanjanje, usklajenost med formalnimi in neformalnimi dejavniki, ter redno posodabljanje, da lahko učinkovito podpira rast in razvoj podjetja.
Keywords:	politika podjetja, vizija, strategije, Kraljeva metoda, samostojni podjetnik
Place of publishing:	Maribor
Publisher:	T. Stipar]
Year of publishing:	2026
PID:	20.500.12556/DKUM-99591
UDC:	005.51
COBISS.SI-ID:	291267075
Publication date in DKUM:	16.09.2026
Views:	127
Downloads:	44
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	20.08.2026

Secondary language

Language:	English
Title:	Assessment of the business policy in the case of IZA, s.p.
Abstract:	The master’s thesis examines the assessment of business policy in the micro company IZA, s. p., operating in a dynamic business environment and facing challenges related to the formalization and implementation of key strategic documents. The theoretical part provides an overview of the historical development of management, company growth and development, various company structures, core values, types of organizational cultures and climates, and formal and informal factors of corporate credibility. Special attention is given to the company’s vision, business policy, strategies, and the role of Kralj’s method, which is used as a tool for evaluating the quality of the company’s business policy. The practical part analyses the development of the company IZA, s. p., its structures, and presents research conducted on core values, the type of organizational culture, the type of organizational climate, and credibility factors. The findings show that some elements of the company’s business policy are formalized, yet significant discrepancies exist between the written business policy and the actual management approach. The results obtained through Kralj’s method confirm that the company has attained a lower level of development in the areas of business policy formalization, strategic planning, and organizational culture, which affects the credibility and effectiveness of the company’s business policy. The thesis provides a sufficiently comprehensive diagnosis of the current state of the company IZA, s. p., and proposes concrete proposals to improve the formalization, communication, and implementation of its business policy. The findings confirm that business policy is a key document for the long term development of the company, but it requires consistent implementation, alignment between formal and informal factors, and regular updates so it can effectively support the company’s growth and development.
Keywords:	business policy, vision, strategies, Kralj’s method, sole proprietor

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