| Title: | The language of advertising slogans |
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| Authors: | ID Flis, Anita (Author)
ID Šabec, Nada (Mentor) More about this mentor...  |
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| Files: |  UNI_Flis_Anita_2009.pdf (389,90 KB)
MD5: 4465616277E47D8049FE8C92525CBD96
PID: 20.500.12556/dkum/a13f894e-22b1-4922-885d-db633554a034
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| Language: | English |
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| Work type: | Undergraduate thesis |
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| Organization: | FF - Faculty of Arts
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| Abstract: | The aim of this diploma paper was to determine whether different advertising slogans share the same language characteristics, first on the level of individual theme groups and within the individual criteria and then on the level of all analysed slogans. Research sample included 125 randomly chosen advertising slogans which were then classified into five theme groups each one having 25 slogans.. These theme groups were then analysed according to the following criteria: type of clauses, personal pronouns and possessive determiners, forms of figurative language and sound devices, number of words in slogans, and frequently used words. The analysis has shown that advertising slogans do share certain characteristics. These characteristics included the domination of two types of clauses and of personal pronoun you and possessive determiner yours. The majority of analysed slogans was also formed with forms of figurative language and sound devices and did not exceed five words in a slogan. Frequently used words were found mostly on the level of individual theme groups and not that often on the level of all analysed slogans, with the exception of the verb to be and the adjective good with their forms. |
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| Keywords: | advertising, advertising slogans, types of clauses, personal pronouns and possessive determiners, figurative language and sound devices, number of words, frequently used words |
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| Place of publishing: | Maribor |
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| Publisher: | [A. Flis] |
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| Year of publishing: | 2009 |
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| PID: | 20.500.12556/DKUM-9970 |
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| UDC: | 811.111(043.2) |
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| COBISS.SI-ID: | 17196040 |
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| NUK URN: | URN:SI:UM:DK:B9EEPQMI |
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| Publication date in DKUM: | 17.11.2009 |
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| Views: | 4673 |
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| Downloads: | 284 |
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| Metadata: |    |
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| Categories: | FF
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