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2047. Consumer behaviorWayne D. Hoyer, Deborah J. MacInnisKeywords: poraba, nabava, trženje, potrošnik, vedenje, behaviorizem, poslovne odločitve, odločanje, dobrine, psihologija potrošnika, zaznavanje, kultura, poslovni proces, zaščita potrošnika, nabavna politika, učbeniki Published in DKUM: 01.06.2012; Views: 1945; Downloads: 100
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2049. Contemporary business statistics with Microsoft ExcelDavid Ray Anderson, Dennis J. Sweeney, Thomas Arthur WilliamsKeywords: economics, economy, business operation, business operation of the enterprise, statistical methods, statistics, computer science, computer application, software, computer programmes, Excel, Internet, computer networks, data base, probability, realibility, distributions, hypotheses testing, data, sampling, regression analysis, correlations, time series, mistakes, problem solving, solution of problems, statistical analysis, application, business process, accounting, cases, case study, textbooks, exercises Published in DKUM: 01.06.2012; Views: 3262; Downloads: 46
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