SPLETNO OGLAŠEVANJE BLAGOVNE ZNAMKE VITAPUR PODJETJA AD VITA, D.O.O.

Rasperger, Vesna

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Title:	SPLETNO OGLAŠEVANJE BLAGOVNE ZNAMKE VITAPUR PODJETJA AD VITA, D.O.O.
Authors:	ID Rasperger, Vesna (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	UNI_Rasperger_Vesna_2009.pdf (3,03 MB) MD5: F5EFD30996CD6CD9DF18A7B58770A38C PID: 20.500.12556/dkum/3ae7cb69-ecbe-41ea-8c17-cd0428500e37
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Namen moje diplomske naloge je bil predstaviti spletno oglaševanje in primerjati le-tega z ostalimi mediji (radio, televizija in tiskani mediji). Oglaševanje na spletu je v bistvu podobno ostalim oblikam komuniciranja, vendar pa je razlika pri obnašanju uporabnika. Lahko bi rekli, da se s pomočjo spletnega oglaševanja poveča zavedanje uporabnika o izdelku, povečan je tudi interes uporabnika, da bi se seznanil z izdelkom in na koncu se poveča želja po nakupu izdelka. Velika prednost spletnega oglaševanja je ta, da vse te aktivnosti, od zavedanja o izdelku do akcije oz. samega nakupa, na spletu potekajo istočasno, poleg tega pa je možno naročiti izdelek kar od doma. Tako kot v ostalih oblikah oglaševanja tudi v spletnem oglaševanju veljajo določene zakonitosti tržnega komuniciranja. Na internetu lahko oglašujemo na več načinov, in sicer s predstavitvenimi stranmi, kjer lahko najlažje predstavimo izdelke, z zakupom ključnih besed, preko katerih uporabniki najhitreje pridejo do našega podjetja, s sponzoriranimi povezavami in z drugimi oblikami. Na ta način se doseže, da ima spletna stran več obiska. Podjetje Ad Vita d.o.o. je najprej začelo s predstavitveno stranjo o podjetju, kasneje pa z razvojem blagovnem znamke Vitapur, le — to uspešno spravilo na internet in pričelo z oglaševanjem Vitapurjevih izdelkov na tej strani. V samem začetku se ni veliko oglaševalo preko interneta, vendar se je to vedno bolj stopnjevalo. Vse od kar se je naredila spletna stran www.vitapur.si, se je delalo na oglaševalskih akcijah. Z leti pa so se investicije v oglaševanje vedno bolj povečevale. Na ta način si je podjetje povečalo krog uporabnikov Vitapurjevih izdelkov.
Keywords:	spletno oglaševanje, oglaševanje, ključne besede, bannerji, tiskani mediji, sponzorirane povezave, reklamne pasice, www.vitapur.si, Ad Vita d.o.o., elektronska pošta.
Place of publishing:	Slovenske Konjice
Year of publishing:	2009
PID:	20.500.12556/DKUM-11133
COBISS.SI-ID:	9961244
NUK URN:	URN:SI:UM:DK:A8NQPZM3
Publication date in DKUM:	25.09.2009
Views:	4141
Downloads:	591
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	INTERNET ADVERTISING OF BRAND VITAPUR BY COMPANY AD VITA, LTD.
Abstract:	The purpose of my diploma is to introduce internet advertising and compare it to the rest of the media (radio, television, printed media). Internet advertising is very similar to the other types of communications, however there is a difference in the behaviour of the consumer. One could say that with the help of internet advertising the consumers consciousness about the product increases. The interest of a consumer also rises in order to learn more about the product and in the end the desire for buying the product increases as well. The great advantage in the internet advertising is in the fact, that all of the activity, from the awearness about the product, up to the purchase itself, runs simultaneously, moreover the product can be purchased from the comfort of your home. As in other types of advertising, certain rules of marketing communications must be considered in the internet advertising. We can advise in numerous ways on the internet. With introductional sites, where we can easily entroduce the products, with leasing key words, through which te consumers get to our company in the fastes way possible, with sponzored connections and other types. In this way we can accopmplishe the web site has more visitors. The company Ad. Vita d.o.o. first started out with the introductional site about the company itself, followed by the development of the Vitapur trade mark and managed to succesfully put it on the internet by advertising Vitapur`s products on this web site. There was not a lot of internet advertising at the begining, however it increased in time. Ever since the web site www.vitapur.si was build, the advertising action was in process. With years the advertising investment increased and with it, the number o Vitapur product`s consumers.
Keywords:	internet advertising, advertising, key words, banners, printed media, sponzored conections, advertising banners, www.vitapur.si, Ad. Vita d.o.o., electronic mail.

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