VLOGA MARKETINGA V MALEM PODJETJU NA PRIMERU PODJETJA SCHIKI D.O.O.

Črešnar, Boris

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Title:	VLOGA MARKETINGA V MALEM PODJETJU NA PRIMERU PODJETJA SCHIKI D.O.O.
Authors:	ID Črešnar, Boris (Author) ID Radonjič, Dušan (Mentor) More about this mentor...
Files:	VS_Cresnar_Boris_2009.pdf (532,92 KB) MD5: C62B66624C6C97222D8426BFC749E8D8 PID: 20.500.12556/dkum/41f24101-2adb-4843-aa8a-ed444e5c17a0
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Skozi celotno raziskavo in izdelavo diplomskega dela sem ugotovil, da je marketing najpomembnejši člen v podjetju, saj povezuje vse oddelke znotraj podjetja v celoto, ki mora delovati usklajeno in s skupnimi cilji, le-ti pa naj bi bili v interesu vseh udeležencev podjetja. V malem podjetju je pravilno usmerjen marketing še toliko bolj pomemben, saj je vsaka njegova aktivnost velikega pomena za delovanje podjetja. Vsaka aktivnost marketinga mora biti skrbno načrtovana, saj je lahko v malem podjetju, kjer so sredstva nižja in omejena, vsaka napačna aktivnost že skoraj kritična za njegovo delovanje. V podjetju Schiki najbolj poudarjajo zadovoljevanje kupčevih zahtev, potreb in želja, saj so kupci najpomembnejši za obstoj, razvoj in delovanje podjetja. Po najboljših močeh se vselej trudijo, da jih zadovoljijo v čim večji meri, hkrati pa dosegajo z vsemi kupci in dobavitelji dobre ter predvsem lojalne partnerske odnose. Kupci točno vedo, da je podjetje Schiki zanesljiv, hiter, strokoven, profesionalen in kakovosten dobavitelj. Skozi raziskavo, ki sem si jo zastavil v svojem diplomskem delu, sem se naučil veliko novega, predvsem kako marketing deluje oziroma mora delovati, da je lahko podjetje uspešno in ima zagotovljeno dolgoročno prihodnost. V veliko pomoč pri izdelavi diplomskega dela mi je delovna udeležba v podjetju, saj tako vidim, kako v njem deluje marketing in njegova povezanost z ostalimi oddelki ter proces pridobivanja novih odjemalcev in dobaviteljev.
Keywords:	marketing, malo podjetje, marketinško komuniciranje, povezanost marketinga z ostalimi oddelki, odjemalci, kupci, dobavitelji
Place of publishing:	Slovenske Konjice
Publisher:	[B. Črešnar]
Year of publishing:	2009
PID:	20.500.12556/DKUM-11659
UDC:	339.138
COBISS.SI-ID:	10081308
NUK URN:	URN:SI:UM:DK:HWBMLVEV
Publication date in DKUM:	23.12.2009
Views:	4116
Downloads:	383
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	MARKETING ROLE IN A SMALL COMPANY IN THE CASE OF SCHIKI D.O.O.
Abstract:	Through the entire reaserch and making the diploma I found out, that marketing is the most important part in a company, as it links up all sections within the company to one whole part, which must work coordinated and with common goals, which are in the interest of all the participants in the company. In a small company a proper marketing orientation is even more important, because every activity has a very great importance for its functioning. So every marketing activity must be planned carefully, also in a small business, where funds are low and limited and every false activity can become almost critical for its functioning. In the company Schiki they are giving the greatest emphasis on satisfaction of buyers' demands, needs and wishes, as buyers are the most important for existence, development and functioning of the company. So they always put the most of the efforts to satisfy buyers in the maximum rates as possible, at the same time they are establishing a good and loyal partnership with all the buyers and suppliers. Buyers exactly know, that the company Schiki is a reliable, quick, professional and quilified supplier. Through the reaserch I learned a lot of new things, mainly how marketing works or must work in a successful company with a secure long-term future. My working participation in the company was a big help in making my diploma, so I could see how marketing works in a company, its links with the rest of the sections and the process of acquiring new buyers and suppliers.
Keywords:	marketing, small business, marketing communications, link marketing with the rest of the sections, buyers, customers, suppliers

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