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Title:PROUČITEV PODJETJA PARFUMERIJA DOUGLAS D.O.O. IN PLANIRANJE NJEGOVEGA RAZVOJA
Authors:ID Cvoernjek, Nataša (Author)
ID Štrukelj, Tjaša (Mentor) More about this mentor... New window
Files:.pdf VS_Cvoernjek_Natasa_2009.pdf (361,09 KB)
MD5: C783933918ADA80AE1A12F06E5026E86
PID: 20.500.12556/dkum/f9ae2b89-e6f4-4381-bed6-c78b626db1b5
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomski nalogi smo predstavili planiranje razvoja podjetja Parfumerija Douglas d.o.o. na ravni politike podjetja in strateškega managementa. Na začetku diplomske naloge smo predstavili podjetje Parfumerija Douglas d.o.o. Opredelili smo značilnosti podjetja, predstavili obstoječo politiko, obstoječe strukture ter strategije. V diplomski nalogi smo proučevali vrednote podjetja Parfumerija Douglas d.o.o., proučili prednosti in slabosti ter priložnosti in nevarnosti ter na tej osnovi planirali politiko podjetja Parfumerija Douglas d.o.o. Na ravni strateškega managementa smo iskali strateške možnosti in strategije, ki pa jih nismo ekonomsko vrednotili. Za podjetje Parfumerija Douglas d.o.o. smo izbrali po našem mnenju najprimernejše strategije in planiranje na ravni strateškega managementa zaključili s programom razvoja za nadaljnjih pet let.
Keywords:politika podjetja, vrednote, prednosti in slabosti, priložnosti in nevarnosti, strategije, strateški management
Place of publishing:Maribor
Publisher:[N. Cvörnjek]
Year of publishing:2009
PID:20.500.12556/DKUM-12014 New window
UDC:005
COBISS.SI-ID:10027804 New window
NUK URN:URN:SI:UM:DK:QYFBVFM2
Publication date in DKUM:25.11.2009
Views:2862
Downloads:324
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:INVESTIGATING COMPANY PARFUMERY DOUGLAS LTD. AND PLANNING IT'S DEVELOPMENT
Abstract:In dissertation introduced planning of development of company Perfumery Douglas Ltd. on level policy of company and of strategic management. At the beginning dissertation introduced company Perfumery Douglas Ltd. Determined are of feature of company Perfumery Douglas Ltd., they introduced existent policy, existent structures and strategies. In dissertation were looking of value of company Perfumery Douglas Ltd., they looked into advantages and disadvantages and opportunities and dangers and so planned policy of company Perfumery Douglas Ltd. We searched for strategic possibilities and strategies on level of strategic management, that we weren't passing judgement on them economically. For company Perfumery Douglas chose most properly strategy and they finished planning on level of strategic management with program of development during further heels of years.
Keywords:business policy, values, strenghts and weakness, opportunities and threats, strategy, strategic management


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