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Title:Optimizacija distribucije marketinškega materiala v logističnem procesu podjetja Engrotuš d.d. : diplomsko delo univerzitetnega študijskega programa Logistika sistemov
Authors:ID Pečnak, David (Author)
ID Usenik, Janez (Mentor) More about this mentor... New window
Files:.pdf UNI_Pecnak_David_i2009.pdf (1,44 MB)
MD5: BF067FF0D6D5E3029728BC6A8CD7AE5B
PID: 20.500.12556/dkum/710eaeaf-35c2-42b6-a937-09f295507505
 
.pdf UNI_Pecnak_David_i2009.pdf (1,44 MB)
MD5: DE998661531A4393F7EA5A5843834D68
PID: 20.500.12556/dkum/a643f045-74a0-4ace-8305-36b151154fbd
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FL - Faculty of Logistic
Abstract:V nalogi smo preučevali distribucijo marketinškega materiala v logističnem procesu podjetja Engrotuš d.d. od izdelave do izpostavitve v poslovnih enotah. Razložili smo pridobljena teoretična znanja, ki smo jih uporabili pri nastavljanju izračunov optimizacije praktičnega primera in razložili teoretično ozadje tehnologij, s katerimi se srečujemo v vseh modernih skladiščnih sistemih. Sistem distribucije smo natančno opisali in predstavili s pomočjo modeliranja. V nadaljevanju smo opisali probleme, ki nastajajo po posameznih fazah distribucije in trditve podkrepili z rezultati anketnega vprašalnika, ki smo ga izvedli med poslovnimi enotami podjetja Engrotuš d.d.. Na podlagi pridobljenih podatkov smo v zadnjem poglavju predstavili rešitve problemov za vsako fazo distribucije.
Keywords:dobavna veriga, črtna koda, marketing, nabava, optimum
Place of publishing:Celje
Publisher:[D. Pečnak]
Year of publishing:2009
PID:20.500.12556/DKUM-14101 New window
UDC:658.72(043.2)
COBISS.SI-ID:512204605 New window
NUK URN:URN:SI:UM:DK:0CBIB0ZM
Publication date in DKUM:26.05.2010
Views:2565
Downloads:395
Metadata:XML DC-XML DC-RDF
Categories:FL
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Secondary language

Language:English
Title:Optimizating the distribution of commercial material in logistics process in Engrotuš d.d. company
Abstract:In this research we studied distribution of marketing material in logistics process in Engrotuš d.d. company from its creation till exposal in business units. We described gained theoretical knowledge which was used in calculation set ups for optimization of practical case. We explained theoretical background of technologies that we confront with in all modern warehouse systems. We precisely described the system of distribution and represent it with use of flowcharts. In continuation we described problems that occur in different stages of distribution and prove statements with results of opinion poll, which was released between business units of Engrotuš d.d. company. On basis of gained results we represented solutions for each stage of distribution.
Keywords:supply chain, barcode, marketing, purchasing, optimum


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