Analiza kakovostnih prehrambenih proizvodov z označbo na trgovskih policah in prepoznavnost teh proizvodov med trgovci

Markoja, Valentina

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Title:	Analiza kakovostnih prehrambenih proizvodov z označbo na trgovskih policah in prepoznavnost teh proizvodov med trgovci
Authors:	ID Markoja, Valentina (Author) ID Borec, Andreja (Mentor) More about this mentor...
Files:	VS_Markoja_Valentina_2010.pdf (1,95 MB) MD5: C47F385CDFA60C53B84678A6C7D6858B PID: 20.500.12556/dkum/269fc6fe-0e5f-4a2f-b86a-75f09134f7d4
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FKBV - Faculty of Agriculture and Life Sciences
Abstract:	Potrošnik danes poleg varne hrane želi tudi čimbolj kakovostno hrano. Kakovostna hrana je na evropskem nivoju zagotovljena z označbo kvalitete za kmetijske pridelke in živila. V Sloveniji trenutno obstaja 38 kmetijskih pridelkov oziroma živil, ki so zaščiteni s pomočjo Evropske uredbe (ES) št. 510/2006 in (ES) št. 509/2006. Pridelki s to označbo se od običajnih razlikujejo po večji kakovosti, ohranjenih geografskih značilnostih in načinu pridelave. Kljub jasnim označbam na izdelkih pa je znano, da je prepoznavnost teh izdelkov med potrošniki nizka. V diplomski nalogi smo želeli raziskati delež teh proizvodov na prodajnih policah Mercatorja, Špara in Tuša ter ugotoviti, kakšna je prepoznavnost teh izdelkov med trgovci. Vzorec trgovskih podjetij smo izbrali naključno v SV delu Slovenije. Metoda dela je bil strukturirani intervju zaprtega tipa med trgovci. Podatke smo statistično obdelali s pomočjo programa SPSS 17.0. Rezultati raziskave so pokazali, da so izdelki z označbo kvalitete prisotni v večini trgovskih podjetij, vendar je jasna prepoznavnost lastnosti teh izdelkov med prodajalci drugačna od pričakovane in se v veliki meri ujema s slabo prepoznavnostjo med potrošniki.
Keywords:	prehrambeni izdelki, označba kakovosti, trgovske police, trgovci, intervju
Place of publishing:	Maribor
Year of publishing:	2010
PID:	20.500.12556/DKUM-14253
NUK URN:	URN:SI:UM:DK:3SD6U8PG
Publication date in DKUM:	29.06.2010
Views:	4406
Downloads:	317
Metadata:
Categories:	FKBV
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Secondary language

Language:	English
Title:	Analysis of quality food products with a designation of the trade policies and the visibility of these products through dealers
Abstract:	Consumers expect safely but also quality food. Quality food at the European level is guaranteed with quality indication of agricultural products and foodstuffs. In Slovenia currently 38 agricultural products and foodstuffs are protected by the European Regulation (EC). 510/2006 and (EC). 509/2006. Products with the quality indication are different from usual by higher quality, typical geographical characteristics and way of production. Despite clear indications of products, it is known that the perception of these products among consumers is low. In the thesis we investigated how big is the share of these products on the shelves in Mercator, Spar and Tuš, and tried to figure out visibility of these products among retailers. Participating shops were selected by random sample in North East part of Slovenia. The method used was closed type of structured interview among retailers. The data were statistically processed with the program SPSS 17.0. The results of survey showed, that the products with the quality indication are present in most of the shops, but recognition of these products from retailers is different than expected and is broadly consistent with low perception among consumers.
Keywords:	food products, quality indication, shelves, retailers, interview

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