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Title:INFORMACIJSKA REŠITEV UPRAVLJANJA ODNOSOV S STRANKAMI V PIVOVARNI LAŠKO, D.D.
Authors:ID Karlaš, Mile (Author)
ID Rajkovič, Vladislav (Mentor) More about this mentor... New window
Files:.pdf VS_Karlas_Mile_2010.pdf (1,23 MB)
MD5: FEAABE7585865E287D35B7A92B1F51AB
PID: 20.500.12556/dkum/4dd797d8-60f2-4e72-98d1-888a0cad0c2d
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Trenutni centralni klicni center skupine Pivovarna Laško, d.d. vsebuje ERP CIC poslovno rešitev za upravljanje odnosov s strankami. V diplomski nalogi pa je opisana uvedba podobne oz. alternativne rešitve. Naloga pokriva uvajanje in razumevanje poslovne programske rešitve SAP CRM in njenega prodajnega modula s strani ponudnika, podjetja Sapphir d.o.o. Sprva se spoznamo s celotnim poslovno informacijskim sistemom, trenutnimi aktivnostmi klicnega centra in vpeljano rešitvijo za upravljanje odnosov s strankami. Pokriva metodologijo vpeljevanja in sistemsko sestavo rešitve. Prikazuje ocenitev ter opredelitev tehničnih in aplikativnih zahteve za rešitev SAP CRM. Prikazuje komunikacijo med sistemom rešitve in preostalo poslovno tehnologijo. Na koncu pa povzema funkcionalnosti rešitve SAP CRM Sales in možne poslovne scenarije pri implementaciji vseh CRM rešitvenih modulov.
Keywords:ERP CIC, Klicni center, Rešitev SAP CRM, Prodajni modul, Upravljanje odnosov s strankami
Place of publishing:Maribor
Year of publishing:2010
PID:20.500.12556/DKUM-15555 New window
COBISS.SI-ID:6792211 New window
NUK URN:URN:SI:UM:DK:UHZE7L3Y
Publication date in DKUM:14.01.2011
Views:2323
Downloads:272
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:COMPUTER TECHNOLOGY FOR CUSTOMER RELATIONSHIP MANAGEMENT IN PIVOVARNA LAŠKO, D.D.
Abstract:The current Pivovarna Laško Group central call center, contains the ERP CIC business solution for managing customer relationships. The thesis describes the implementation of an alternative customer relationship managment solution. It primarily covers the deployment and understanding of the SAP CRM business software solution and it’s Sales module, from a provider’s perspective, namely Sapphir Ltd. At first, we familiarise ourselves with the entire business information system, the current call center operations and currently introduced solution for managing customer relationships. It covers the solutions introduction methodology and system composition. It shows the evaluation and definition of hardware and software requirements for SAP CRM. Communication between the solution system and all other business technologies. In the end, it shows the functionality of the SAP CRM Sales solution and potential business scenarios when all CRM modules are implemented.
Keywords:ERP CIC, Call center, SAP CRM solution, Sales module, Customer relationship managment


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