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Title:ANALIZA PREDNOSTI IN SLABOSTI TER PRILOŽNOSTI IN NEVARNOSTI PODJETJA RADIO MFM d.o.o.
Authors:ID Zdolšek, Tanja (Author)
ID Močnik, Dijana (Mentor) More about this mentor... New window
ID Žilič Fišer, Suzana (Comentor)
Files: This document has no files. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:Slovenian
Work type:Undergraduate thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo obravnavali slovensko podjetje, komercialno radijsko postajo, poimenovano s psevdonimom Radio MFM d.o.o. V diplomi smo analizirali prednosti in slabosti ter priložnosti in nevarnosti podjetja Radio MFM d.o.o., na osnovi katerih predlagamo ukrepe za izboljšanje poslovanja podjetja Radio MFM d.o.o. Prvi del diplomske naloge zajema teoretični del o strategiji podjetja, strateškem planiranju in SWOT analizi. V drugem delu smo predstavili podjetje Radio MFM d.o.o., izdelali njegovo SWOT analizo in analizirali finančno poslovanje podjetja, tudi v primerjavi s konkurenco. V zadnjem delu diplome podajamo predloge za izboljšanje poslovanja podjetja Radio MFM d.o.o. in sklepne ugotovitve diplomskega dela.
Keywords:radio, strateško planiranje, SWOT analiza, strategija podjetja, konkurenca
Place of publishing:Poljčane
Publisher:[T. Zdolšek]
Year of publishing:2011
PID:20.500.12556/DKUM-17386 New window
UDC:658.5:621.396(043.2)
COBISS.SI-ID:15062294 New window
NUK URN:URN:SI:UM:DK:JUTN1B69
Publication date in DKUM:31.01.2011
Views:14079
Downloads:773
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:THE ANALYSIS OF STRENGHTS, WEAKNESSES, OPPORTUNITIES, AND THREATS OF RADIO MFM LLC
Abstract:The diploma analyses a Slovenian company, a commercial radio station given a fictional name Radio MFM L.L.C. Our purpose was to analyse company strenghts, weaknesses and opportunities, as well as the threats to the company, all of them being the basis for our proposals to improve business. In the first part we analyse the theoretical background of the business strategy and strategic planning and conduct a SWOT analysis. In the second part, the company Radio MFM L.L.C. is presented, the SWOT analysis of the company is done, as well as the comparative financial analysis of the firm and its rivals. The final part of the diploma contains recommendations for improved business and the conclusion.
Keywords:radio, strategic planning, SWOT analysis, company strategy, competition


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