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DKUM
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Title:
VPLIV EMBALAŽE NA NAKUP JOGURTA
Authors:
ID
Radojčin, Maja
(
Author
)
ID
Lisec, Andrej
(
Mentor
)
More about this mentor...
Files:
UNI_Radojcin_Maja_2011.pdf
(1,28 MB)
MD5: C1E96C979FEC87D6EC81C08486B06C7C
PID:
20.500.12556/dkum/6b2df76c-4473-4c28-a2e2-455560121005
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FL - Faculty of Logistic
Abstract:
Namen diplomskega dela je ugotoviti, kakšno vlogo in pomen ima embalaža izdelka pri odločitvi za nakup jogurta Ljubljanskih mlekarn. Namen naloge je hkrati predstaviti pomen pravilne izbire barv in oblikovanja embalaže, opredeliti vlogo oblikovalcev, opisati potek zaznavanja izdelka in analizirati mnenja potrošnikov.
Keywords:
embalaža
,
barve embalaže
,
zaznavanje
,
odjemalci
Place of publishing:
Maribor
Year of publishing:
2011
PID:
20.500.12556/DKUM-18525
NUK URN:
URN:SI:UM:DK:B8PW5MNK
Publication date in DKUM:
16.10.2011
Views:
2265
Downloads:
304
Metadata:
Categories:
FL
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Secondary language
Language:
English
Title:
IMPACT OF PACKAGING ON THE PURCHASE OF YOGURT
Abstract:
The aim of this diploma thesis is to establish the role and importance of product packaging when one has to decide on yoghurt Dairies of Ljubljana. The purpose of thesis is to present the importance of selection of colour and design of packaging, to emphasis the role of designers of packaging, describe the process of detection and analysis of consumers' opinion.
Keywords:
packaging
,
colours of packaging
,
perception
,
consumers
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