| Title: | TRŽENJE IN DISTRIBUCIJA ALKOHOLNIH PIJAČ |
|---|
| Authors: | ID Drobnak, Boris (Author)
ID Vukovič, Goran (Mentor) More about this mentor...  |
|---|
| Files: |  VS_Drobnak_Boris_2011.pdf (1009,65 KB)
MD5: B6043E4FA280FC26EA861BF15D6EBDAA
PID: 20.500.12556/dkum/f693370f-7544-420e-92ed-f973d4c586f5
|
|---|
| Language: | Slovenian |
|---|
| Work type: | Undergraduate thesis |
|---|
| Organization: | FOV - Faculty of Organizational Sciences in Kranj
|
|---|
| Abstract: | Diplomsko delo prikazuje proces trženja in distribucije vodke v Sloveniji in problematiko, s katero se srečujejo akterji v tem poslu. Delo je postavljeno na konkreten poslovni subjekt in za konkretno blagovno znamko. V prvem delu, ki je bolj teoretičen, predstavimo teorijo in prakso trženja ter se podrobneje posvetimo trženjskemu spletu, tržnemu komuniciranju, distribuciji in zakonodaji. |
|---|
| Keywords: | trženje, trženjski splet, distribucija, tržno komuniciranje, zakonodaja |
|---|
| Place of publishing: | Maribor |
|---|
| Year of publishing: | 2011 |
|---|
| PID: | 20.500.12556/DKUM-21743 |
|---|
| COBISS.SI-ID: | 6985235 |
|---|
| NUK URN: | URN:SI:UM:DK:AYPYNVWT |
|---|
| Publication date in DKUM: | 24.02.2012 |
|---|
| Views: | 2522 |
|---|
| Downloads: | 409 |
|---|
| Metadata: |    |
|---|
| Categories: | FOV
|
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
