VPLIV SPLETNIH SOCIALNIH OMREŽIJ NA LOGISTIČNA PODJETJA

Zagoranski, Tamara

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Title:	VPLIV SPLETNIH SOCIALNIH OMREŽIJ NA LOGISTIČNA PODJETJA
Authors:	ID Zagoranski, Tamara (Author) ID Bernik, Igor (Mentor) More about this mentor...
Files:	UNI_Zagoranski_Tamara_2012.pdf (939,43 KB) MD5: B69F38F7DCCCE8700879D43EA0E9E506 PID: 20.500.12556/dkum/ae9cb2dd-531a-41b0-8cc7-544b27118d7d
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FL - Faculty of Logistic
Abstract:	Vedno več podjetij se odloča za prodajo prek spleta, saj omogoča novejši pristop do potrošnikov, kar posledično vpliva na večjo produktivnost in razpoznavnost podjetij oziroma oglaševalcev. Učinkovito orodje za znatno povečanje uspešnosti podjetij je zagotovo socialno omrežje Facebook. Uporabi portala so se pridružili tudi tržniki, saj jim tak način oglaševanja omogoča lažjo vzpostavitev novih stikov s potencialnimi partnerji, sodelovanje s potrošniki in jim zagotavlja odskočno desko v mednarodno trženje. Spletno socialno omrežje ima zelo močan vpliv na posameznika, na družbo in na trg. Predvidevamo lahko, da bo podjetje s pomočjo trženja prek spletnih socialnih omrežij postalo bolj uspešno, da se bo hitreje razvijalo in razširilo navezovanje stikov s ponudniki na ozemlju celotne Slovenije in v tujini. Prednost spletnih socialnih omrežij za oglaševalce je poceni možnost za sporočanje ciljni publiki.
Keywords:	spletna socialna omrežja, oglaševanje, Facebook, mednarodno trženje
Place of publishing:	Maribor
Year of publishing:	2012
PID:	20.500.12556/DKUM-21954
NUK URN:	URN:SI:UM:DK:DHXK1LXX
Publication date in DKUM:	16.04.2012
Views:	3267
Downloads:	433
Metadata:
Categories:	FL
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Secondary language

Language:	English
Title:	THE IMPACT OF SOCIAL NETWORKING ON LOGISTICS COMPANIES
Abstract:	More and more companies are choosing to sell via the Internet. This gives them the opportunity to reach consumers with a newer approach, which affects productivity and enables greater visibility for companies or advertisers. An effective tool to significantly increase the performance of businesses is certainly a social network Facebook. Many marketers have joined the network as a way of advertising. This makes it easier to establish new contacts with potential partners, cooperation with consumers and provides a springboard into the international market. Online social network has a very strong impact on the individuals, therefore also on the society and the market. It can be assumed that the business through marketing via online social networks becomes more successful. Companies can quickly evolve and expand their contacts with suppliers throughout the territory of Slovenia and abroad. The advantage of online social networks for advertisers is a cheap option for communication with the target audience
Keywords:	online social networks, advertising, Facebook, international marketing

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