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Title:ŠIRITEV DEJAVNOSTI PODJETJA KOT INVESTICIJSKI PROJEKT
Authors:ID Jutriša, Simon (Author)
ID Vrečko, Igor (Mentor) More about this mentor... New window
Files:.pdf VS_Jutrisa_Simon_2012.pdf (1,16 MB)
MD5: A55106631A5B8CD3CCB82C5380B80B07
PID: 20.500.12556/dkum/315de91d-927e-4faf-a628-3ab0d8c55907
 
Language:Slovenian
Work type:Final seminar paper
Organization:EPF - Faculty of Business and Economics
Abstract:V delu diplomskega seminarja z naslovom »Širitev dejavnosti podjetja kot investicijski projekt« smo raziskali upravičenost investicije za izgradnjo prizidka dodatnih desetih ekoloških sob k podjetju Marka, d. o. o. Rogatec. V prvem delu smo predstavili teoretična in metodološka izhodišča o projektnem managementu. Seznanili smo se z vrstami projektov in pridobili smernice za izdelavo zagonskega elaborata projekta. V drugem poglavju smo na kratko predstavili podjetje Marka, d. o. o. Rogatec in njegovo zgodovino. Podali smo vizijo investicije in srednjeročne ter dolgoročne cilje projekta. V tretjem poglavju smo izdelali zagonski elaborat projekta. Ocenili smo povpraševanje po prenočiščih v Rogatcu in okolici. Pogledali smo tudi stanje konkurence in ugotovili, da njihova ponudba pretežno temelji na zdravilni mineralni vodi. V tem poglavju smo prav tako natančno opisali sam projekt gradnje prizidka od pridobivanja potrebne dokumentacije, gradbenih del, marketinških aktivnosti in pridobivanju potrebnega osebja do otvoritve. V zadnjem četrtem in sklepnem poglavju smo povzeli naše ugotovitve in potrdili, da je investicija prizidka z dodatnimi sobami ob pridobitvi dodatnih nepovratnih sredstev iz javnega razpisa Evropske Unije smotrna.
Keywords:ekološke sobe, prenočišča, podjetje Marka, d. o. o., zagonski elaborat projekta, turistična ponudba, Gostišče Jutriša, prizidek, občina Rogatec.
Place of publishing:Maribor
Publisher:[S. Jutriša]
Year of publishing:2012
PID:20.500.12556/DKUM-22176 New window
UDC:005.8
COBISS.SI-ID:11081756 New window
NUK URN:URN:SI:UM:DK:LUWXU7WB
Publication date in DKUM:25.05.2012
Views:2676
Downloads:288
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:EXPANSION OF THE COMPANY'S ACTIVITIES AS AN INVESTMENT PROJECT
Abstract:In the undergraduate thesis entitled »Expansion of the company’s activities as an investment project« we were exploring viability of an extension extra ten environmentally friendly rooms in company Marka, Ltd. In the first part of the research theoretical and methodological principles about project management were presented. Furthermore types of projects were noted and the guidance for project start-up was set. In the second part hospitality company Marka, Ltd and its history have been briefly presented. The vision of the investment and medium and long-term goals of the projects have also been set. In the third chapter, we have made project start-up for our investment. We have estimated the demand for accommodations in Rogatec and in the surrounding area. We have also analyzed competitors and found out that their offer is mainly based on therapeutic mineral water and spa tourism while business tourism is not that well covered. In this section the project of constructing an extension is accurately described and how necessary documentations, construction, marketing activities and staff until opening are obtained. Finally we have summarized the key findings and concluded with confirmation that the investment in constructing additional 10 rooms with nonrefundable fond from the European Union would be rational.
Keywords:Eco-friendly rooms, accommodations, Marka Ltd., project start-up, hospitality offer, Gostišče Jutriša, extension, municipality Rogatec.


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