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Title:ANALIZA LOGOTIPOV DRUŽB Z OMEJENO ODGOVORNOSTJO IN MOŽNOST NJIHOVE POSODOBITVE
Authors:ID Crkvenčić, Ines (Author)
ID Duh, Matjaž (Mentor) More about this mentor... New window
Files:.pdf UNI_Crkvencic_Ines_2012.pdf (1,59 MB)
MD5: 9943F6706ADAEA5B2EAE2789CDD1F696
PID: 20.500.12556/dkum/6adbde68-1638-4a4a-a18e-6145d09c7588
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Družbe, ki so locirane na bolj obiskanih in vidnih mestih, s podobo svojega logotipa vplivajo na celosten vizualen vtis okolja, v katerem se nahajajo. V diplomskem delu smo analizirali logotipe družb, ki se nahajajo na eni izmed takšnih lokacij v Mariboru. Njihovo ustreznost iz vidika učljivosti, prepoznavnosti, razlikovalnosti, berljivosti in referenčnosti, smo preverili s spletnim anketiranjem širokega vzorca uporabnikov, različnega spola in starosti. Ugotovili smo, da respondenti obravnavanim logotipom pripisujejo srednje dobro vizualno ustreznost. Pomanjkljivosti so anketirani prepoznali predvsem v referenčnosti in razlikovalnosti. Navedli smo tudi možnosti posodobitve logotipov, pri čem smo izhajali iz teoretičnega dela naloge.
Keywords:logotip, simbol, tipografija, grafično oblikovanje
Place of publishing:Maribor
Publisher:[I. Crkvenčić]
Year of publishing:2012
PID:20.500.12556/DKUM-22308 New window
UDC:655.245:659.126(043.2)
COBISS.SI-ID:16168726 New window
NUK URN:URN:SI:UM:DK:QUQDFPUW
Publication date in DKUM:20.04.2012
Views:8530
Downloads:240
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:LOGOTYP ANALYSIS OF LIMITED LIABILITY COMPANIES AND CHANCES OF THEIR MODERNIZATION
Abstract:Companies, which are located on frequently visited and visible places, influence the whole visual impression of their surrounding with their logotypes. In this thesis we have analyzed the logotypes of companies in such a location in Maribor. We tested their adequacy regarding the learnability, recognisability, diversity, readability and reference through web surveying a broad sample of users of different age and gender. The result was that the respondents apply a middle good visual adequacy to the chosen logotypes. The surveyed users recognized imperfections mostly in the reference and diversity of the logotypes. We also proposed possible updates of the logotypes, which were based on the theoretical part of the thesis.
Keywords:logotype, symbol, typography, graphic design


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