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Title:ORGANIZACIJA NAGRADNE IGRE V PODJETJU KOTANYI D.O.O.
Authors:ID Drobnič, Anita (Author)
ID Šprajc, Polona (Mentor) More about this mentor... New window
Files:.pdf VS_Drobnic_Anita_2012.pdf (1,26 MB)
MD5: 14B6E3F4DC1C28CEB33520E82A10D6DA
PID: 20.500.12556/dkum/ac5d7750-1893-4706-908a-eb090678707b
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomsko delo obravnava enega od načinov pospeševanja prodaje – nagradne igre. Opisali smo potek nagradne igre in ugotovitve, ali nagradne igre pripomorejo k prepoznavnosti podjetja ter postopno tudi k pospeševanju prodaje in zadovoljstvu kupcev. Diplomsko delo obsega devet poglavij. Prvo je uvodno. V drugem poglavju smo podrobneje predstavili pospeševanje prodaje, namen, orodja, razloge in preverjanje uspešnosti pospeševanja prodaje. V tretjem poglavju smo opisali nagradne igre kot način pospeševanja prodaje. V četrtem poglavju pa smo prikazali nagradno igro v podjetju Kotanyi d.o.o., kako sodelovati v nagradni igri. V petem poglavju smo predstavili podjetje Kotanyi d.o.o. Šesto poglavje opisuje potrošnika v odnosu do nakupa, zadovoljstvo potrošnikov in odnos potrošnika do podjetja. Sedmo poglavje prikazuje pravno ureditev nagradnih iger v drugih državah in predzadnje, osmo poglavje opisuje slovenski oglaševalski kodeks. Deveto poglavje je raziskovalni del, kjer je grafično prikazana analiza ankete, interpretacija in ugotovitve.
Keywords:nagradna igra, pospeševanje prodaje, potrošnja, podjetje Kotanyi d.o.o., anketa
Place of publishing:Maribor
Year of publishing:2012
PID:20.500.12556/DKUM-36974 New window
COBISS.SI-ID:7072019 New window
NUK URN:URN:SI:UM:DK:615IZGEU
Publication date in DKUM:24.10.2012
Views:2242
Downloads:171
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:ORGANIZATION OF AWARD GAME IN THE COMPANY KOTANYI D.O.O.
Abstract:Thesis deals with one of the methods of sales promotion – prize game. We described the course of the prize game and the fact whether the game contribute to the gradual recognition of the company and also to increase sales and customer satisfaction. Thesis consists of nine chapters. The first is introductory. In another chapter We have presented in detail the sales promotion, purposes, tools and the reasons for checking the performance of sales promotion. In the third chapter we described the prize games as a method of sales promotion. In the fourth chapter we present prize game in the company Kotanyi Ltd. and how to participate in a lottery. In the fifth chapter we presented a company Kotanyi Ltd. The sixth chapter describes the consumer in relation to the purchase, consumer satisfaction and consumer attitudes toward business. Chapter seven presents the regulation of prize games in other countries, and penultimate, eight chapter describes the Slovenian Advertising Code. The ninth chapter is part of the research, which graphically presented analysis of the survey, interpretation and conclusions.
Keywords:prize game, sales promotion, consumption, company Kotanyi d.o.o., survey


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