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DKUM
EPF - Faculty of Business and Economics
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COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
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Title:
ZAZNAVANJE CENE IN KAKOVOSTI KOT DEJAVNIKA POZICIONIRANJA ZNAMKE BOOM
Authors:
ID
Stopernik, Tanja
(
Author
)
ID
Pisnik Korda, Aleksandra
(
Mentor
)
More about this mentor...
Files:
MAG_Stopernik_Tanja_2012.pdf
(1,11 MB)
MD5: 611889BE7961C8B2CA5E0BE1A08DC0C3
PID:
20.500.12556/dkum/f1f984b3-58ee-4c6c-b10e-15910a5a0859
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Magistrska naloga se nanaša na tematiko znamk in pozicioniranja, oboje pa smo povezali s ponudbo turističnih storitev.
Keywords:
Znamka
,
pocioniranje
,
dejavniki pozicioniranja
,
cena in kakovost
Place of publishing:
Slovenj Gradec
Publisher:
[T. Stopernik]
Year of publishing:
2012
PID:
20.500.12556/DKUM-36992
UDC:
658.6
COBISS.SI-ID:
11176988
NUK URN:
URN:SI:UM:DK:PKYOFWEC
Publication date in DKUM:
23.10.2012
Views:
1917
Downloads:
186
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
PERCEIVED PRICE AND PERCEIVED QUALITY AS POSITIONING FACTORS OF BRAND BOOM
Abstract:
Masters thesis refers to service trademarks and positioning, both connected with the tourist service offer.
Keywords:
Service trademark
,
strategic positioning factors
,
price and quality
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