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Title:POMEN ETIKE IN VERODOSTOJNOSTI ZA RAZVOJ PODJETJA
Authors:ID Brglez, Branka (Author)
ID Duh, Mojca (Mentor) More about this mentor... New window
Files:.pdf UNI_Brglez_Branka_2012.pdf (601,37 KB)
MD5: 1039C4C497D63188B5336B233CDFEF24
PID: 20.500.12556/dkum/adab8c15-6be8-4afe-9fcc-199a51b8dacf
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Uspeh podjetja ne moremo presojati samo glede na število prodanih izdelkov, višino prihodkov, poslovni izid …, ampak moramo upoštevati tudi druge dejavnike, ki niso neposredno merljivi. Etičnost in verodostojnost sta dva pojma, ki sta vedno bolj pomembna pri poslovanju podjetja in nemalokrat ključnega pomena za njegov obstoj. Nekoč sta bila konkurenčna prednost podjetja, danes in v prihodnosti pa predstavljata ključno sestavino vsakega podjetja, katerega cilji so kaj več, kot pa samo preživetje na trgu. Odločiti se in delovati etično ni vedno lahko, še posebej za podjetje, ki mora sprejemati prave odločitve. Paziti namreč mora, da bo imelo pozitivne učinke na poslovanje, hkrati pa pri teh odločitvah ne sme pozabiti na svoje zaposlene, kupce, poslovne partnerje, okolje…, saj bo le tako doseglo verodostojnost, ki podjetju da najvišjo veljavo.
Keywords:Etika podjetja, verodostojnost, življenjski cikel podjetja, Johnson&Johnson, Maclaren, Bridgestone/Firestone, Shell, Toyota
Place of publishing:Maribor
Publisher:[B. Brglez]
Year of publishing:2012
PID:20.500.12556/DKUM-37650 New window
UDC:17
COBISS.SI-ID:11264540 New window
NUK URN:URN:SI:UM:DK:JHP4RSGU
Publication date in DKUM:13.12.2012
Views:2277
Downloads:307
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE ROLE OF ETHICS AND CREDIBILITY FOR THE DEVELOPMENT OF A COMPANY
Abstract:The successfulness of a company cannot only be judged through sales and income figures but also other factors that cannot be objectively measured have to be taken into the account. Morality and credibility of a company are two factors which are more and more important for the success of the company and also not rarely, they are the key factors in the survival of a company. In the past they were considered as the competitive lead, today and in future for sure, they will be the key elements of a company that has higher aims than just survival on the open market. Accepting ethical decisions and working in an ethical way is not always easy. They are especially difficult for a company that needs to accept the correct decisions that will also have positive outcome for the whole company. At the same time these decisions cannot be taken without taking employees, environment the company works in, business partners and buyers into the account as this is the only way to achieve credibility which gives the company additional value.
Keywords:Ethics (morality)of a company, lifecycle of a company, Johnson&Johnson, Maclaren, Bridgestone/Firestone, Shell, Toyota.


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