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Title:
GVERILSKO TRŽENJE - PRIMER FLASHMOBOV IN VIRUSNEGA OGLAŠEVANJA
Authors:
ID
Žolgar, Nejc
(
Author
)
ID
Ivanišin, Marko
(
Mentor
)
More about this mentor...
Files:
UNI_Zolgar_Nejc_2012.pdf
(2,83 MB)
MD5: 208298EE42DB49E6049B68EBF4C16B4B
PID:
20.500.12556/dkum/78207059-167e-4206-bd30-25c76163f900
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Predmet diplomskega dela je gverilsko trženje, v okviru katerega smo se osredotočili na flash mob dogodke v obliki virusnega oglaševanja. Raziskali smo glavne metode in vrste gverilskega trženja, med katere spada tudi prikrito oglaševanje. Opisali smo različne vrste flash mobov in jih opredelili v realnem ter spletnem okolju.
Keywords:
gverilsko trženje
,
virusno oglaševanje
,
prikrito oglaševanje
,
flash mob
Place of publishing:
Maribor
Publisher:
[DN. Žolgar]
Year of publishing:
2012
PID:
20.500.12556/DKUM-38148
UDC:
316.77:659.3(043.2)
COBISS.SI-ID:
16479254
NUK URN:
URN:SI:UM:DK:4NSJYFJ0
Publication date in DKUM:
16.11.2012
Views:
6863
Downloads:
306
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
GUERILLA MARKETING - CASES OF FLASH MOBS AND VIRAL ADVERTISING
Abstract:
The subject of this diploma work is guerrilla marketing, in which we focus on flash mob events in the form of viral advertising. We explored the main methods and types of guerrilla marketing, including stealth marketing. We described different types of flash mobs and defined them in context of real and online environment.
Keywords:
guerrilla marketing
,
viral advertising
,
stealth marketing
,
flash mob
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