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Title:Upravljanje odnosov s strankami
Authors:ID Dragutinović, Nada (Author)
ID Radonjič, Dušan (Mentor) More about this mentor... New window
Files:.pdf VS_Dragutinovic_Nada_2012.pdf (930,49 KB)
MD5: 71B60AC13EB77CF3924A9A327F4498EF
PID: 20.500.12556/dkum/0d069d01-47fb-42df-b7c5-5f04a9ba24f7
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FL - Faculty of Logistic
Abstract:Gospodarska kriza je prisilila podjetja k racionalnemu in previdnemu odločanju pri nakupu, nadgradnji ali zamenjavi informacijskih rešitev. Upravljanje odnosov s strankami (CRM) postajajo ključni za obstoj in razvoj podjetja. Upravljanje odnosov s strankami moramo načrtovati danes, za uporabo tudi v prihodnosti. V diplomski nalogi bomo prikazali, kako pomembna je nadgradnja koncepta CRM v podjetju INFOTEHNA Skupina d.o.o.. Osredotočili se bomo na predprodajo. Rešili bomo problem številnih mest, kjer hranimo informacije o strankah. Osredotočili se bomo tudi na ustrezno izvajanje pred prodajnega procesa in nadzora nad njim. Cilj diplomske naloge je poiskati najustreznejšo rešitev, ki nam posreduje podatke na pravem mestu in ob pravem času. Z razvojem tehnologije je količina dostopnih podatkov postala velikanska. Zato potrebujemo dobro postavljen koncept CRM, kjer bomo v vsakem trenutku dostopali do najbolj svežih informacij. Z delujočim CRM konceptom postane podjetje sposobno zadovoljevati zahteve svojih strank in zadržati najdonosnejše kupce.
Keywords:Upravljanje odnosov s strankami, nadgradnja sistema, informacijska tehnologija, baze podatkov
Place of publishing:Celje
Publisher:[N. Dragutinović]
Year of publishing:2012
PID:20.500.12556/DKUM-38867 New window
UDC:005.346:004.6(043.2)
COBISS.SI-ID:512482877 New window
NUK URN:URN:SI:UM:DK:UHODOWNA
Publication date in DKUM:17.02.2013
Views:1403
Downloads:185
Metadata:XML DC-XML DC-RDF
Categories:FL
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Secondary language

Language:English
Title:Customer relationship management
Abstract:The economic crisis has forced the companies to rational and careful decisions when buying, upgrading or replacing IT solutions. Customer relationship management (CRM) is becoming the key to survival and development of the company. Customer relationship management must be planned today for use in the future. In this thesis we will show how important it is to upgrade the concept of customer relationship management in the company INFOTEHNA Group Ltd. We will focus on pre-sales. The problem that will be solved occurred because we have many places where we store customer information. We will focus on the proper implementation of the sales process and its supervision. The goal of this diploma thesis is to find the best solution which provides information at the right place at the right time. With the development of technology, the quantity of accessible data became huge. Therefore, we need a solid CRM concept, which will allow us constant access to the most recent information. With a functioning CRM concept can companies meet the demands of their customers and retain the most profitable ones.
Keywords:Customer relationship management, system upgrades, information technology, database.


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