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Title:
UVEDBA CRM REŠITVE V PROIZVODNO PODJETJE NA PRIMERU PODJETJA ROTO D.O.O.
Authors:
ID
Dolamič, Maja
(
Author
)
ID
Bobek, Samo
(
Mentor
)
More about this mentor...
Files:
MAG_Dolamic_Maja_2012.pdf
(2,41 MB)
MD5: 255D963E32D7385A6DED6EE53A81DCCB
PID:
20.500.12556/dkum/b05b9781-e5d5-4690-a9ca-b7f63164b3ab
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V magistrski nalogi smo se lotili koncepta CRM rešitev. Najprej smo predstavili kupce in odnose z njimi, ki so temelj razumevanja koncepta CRM rešitev. Nato so predstavljena teoretična izhodišča CRM rešitev in njihovo uvedbo. Vključeni so tudi trendi in stanje le teh v Sloveniji. Sledi predstavitev uvedbe CRM rešitve Manto Insight v podjetje ROTO d.o.o. in njeno delovanje.
Keywords:
Zvesti kupec
,
CRM rešitve
,
uvedba CRM rešitve
,
mobilni CRM
,
Manto Insight
,
družabna omrežja in CRM rešitve
Place of publishing:
Gornja Radgona
Publisher:
[M. Dolamič]
Year of publishing:
2012
PID:
20.500.12556/DKUM-38909
UDC:
658.8
COBISS.SI-ID:
11319324
NUK URN:
URN:SI:UM:DK:OC7NDOCP
Publication date in DKUM:
01.02.2013
Views:
2207
Downloads:
313
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
IMPLEMENTATION OF CRM SOLUTIONS IN MANUFACTURING COMPANY: THE CASE OF ROTO D.O.O.
Abstract:
This thesis deals with the concept of the CRM solution. Initially, the costumer and the company’s relationship with the costumer were introduced, which represents the key to the understanding of the concept of the CRM solutions. Then the theoretical foundations and the implementation of the CRM solutions are shown. Also included are the trends and their status in Slovenia. The introduction of the CRM solution Manto Insight into the company ROTO d. o. o. and its operation follows.
Keywords:
Loyal costumer
,
CRM (Costumer Relationship Management) solutions
,
introducing CRM solutions
,
mobile CRM
,
Manto Insight
,
social networks and CRM solutions
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