TRŽENJE IZDELKOV NA KMETIJI SELIŠNIK

Petek, Barbara

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Title:	TRŽENJE IZDELKOV NA KMETIJI SELIŠNIK
Authors:	ID Petek, Barbara (Author) ID Šprajc, Polona (Mentor) More about this mentor...
Files:	UNI_Petek_Barbara_2013.pdf (1,40 MB) MD5: 88CCCAD426CE34220B7D555794A89AD4 PID: 20.500.12556/dkum/2de38ad0-6dd6-4e9e-846c-fd7c6899aa0d
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Diplomsko delo opisuje trženje izdelkov na kmetiji Selišnik, kjer se ukvarjajo z razsekom in predelavo mesa, z izdelavo ter prodajo suhomesnatih izdelkov. Njihova ponudba je osredotočena na prodajo Zgornjesavinjskega želodca, zaščitenega z geografsko označbo. V diplomskem delu smo obravnavali težave na področju trženja njihovih izdelkov. Želeli smo izvedeti, kakšna je prepoznavnost kmetije Selišnik in spoznati splošne navade potrošnikov pri nakupovanju suhomesnatih izdelkov. Teoretični del naloge temelji na preučevanju teorije in prakse marketinga s pomočjo preučevanja obstoječe literature. Raziskovalni del naloge temelji na izvedbi in analizi tržne raziskave. V uvodnem delu diplomske naloge smo si zastavili štiri raziskovalna vprašanja, na katere smo s pomočjo analize izpolnjenih anketnih vprašalnikov dobili odgovore. V zaključnem delu naloge so poleg odgovorov na naša raziskovalna vprašanja predstavljena priporočila kmetiji Selišnik za izboljšave na področju trženja njihovih izdelkov.
Keywords:	Trženje, tržno komuniciranje, marketinški splet 4P, suhomesnati izdelek, tržna raziskava, zgornjesavinjski želodec z geografsko označbo
Place of publishing:	Kranj
Year of publishing:	2013
PID:	20.500.12556/DKUM-40511
COBISS.SI-ID:	7187987
NUK URN:	URN:SI:UM:DK:EOOPAEJ2
Publication date in DKUM:	17.07.2013
Views:	2480
Downloads:	239
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	PRODUCT MARKETING ON SELIŠNIK FARM
Abstract:	The thesis describes products marketing on the farm Selišnik, where they concern themselves with the cutting, processing, making and sale of dried meat products. The core of their offer represents the "zgornjesavinjski želodec" (air-dried/matured meat product) that is protected with a geographical designation. The thesis deals with the problems they had regarding the marketing of their products. The goal was also to define the visibility of the farm Selišnik and to recognize general consumers’ habits when purchasing dried meat products. The theoretical part of the thesis is supported by the study of the marketing theory and praxis in the existent literature. The research part is based on the performance and analysis of a market research. Four research questions were set in the preliminary part of the thesis, which were then answered by an analysis of a conducted survey. The conclusion includes answers on our research questions and suggestions for the farm Selišnik regarding the improvements for the marketing of their products.
Keywords:	Marketing, marketing communication, marketing mix 4P, dried meat product, market research, “zgornjesavinjski želodec” (air-dried/matured meat product) with a geographical designation

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