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Title:NAČRT MARKETINŠKEGA KOMUNICIRANJA RESTAVRACIJE MAK
Authors:ID Horvat, Vesna (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf MAG_Horvat_Vesna_2013.pdf (921,82 KB)
MD5: 3202029A9DB7E495FC465E01469A317F
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Podjetje, ki želi ohraniti ali celo povečati svoj tržni delež, mora z okolico uspešno komunicirati. Zato je ključnega pomena, da si zastavi uresničljiv načrt marketinškega komuniciranja. S potrošniki je namreč potrebno vzpostaviti dialog, ki mora biti učinkovit in dolgotrajen, ki temelji na zaupanju med obema stranema in prinaša zadovoljstvo tako potrošniku kot ponudniku. Magistrsko delo je posvečeno preučevanju marketinškega komuniciranja restavracije Mak v Mariboru. Sama naloga je sestavljena iz teoretičnega in praktičnega dela. Prvi del zajema teorijo s področja marketinškega komuniciranja, predstavljene so osnove marketinškega komuniciranja, poseben poudarek pa je na njegovih orodjih. Na kratko je orisana tudi gostinska dejavnost. V raziskovalnem delu so navedeni rezultati anketnega vprašalnika in predstavljen je načrt marketinškega komuniciranja restavracije Mak.
Keywords:marketinško komuniciranje, orodja marketinškega komuniciranja, oglaševanje, pospeševanje prodaje, odnosi z javnostmi, neposredno trženje, osebna prodaja, restavracija Mak, gostinska dejavnost
Place of publishing:Maribor
Publisher:[V. Horvat]
Year of publishing:2013
PID:20.500.12556/DKUM-42744 New window
UDC:659.3
COBISS.SI-ID:11623452 New window
NUK URN:URN:SI:UM:DK:4GLNQLPN
Publication date in DKUM:16.03.2021
Views:1824
Downloads:121
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:MARKETING COMMUNICATION PLAN OF THE RESTAURANT MAK
Abstract:Company that aims to maintain or even raise its marketing share has to communicate with its environment successfully. Thus, it is of great importance to set oneself achievable marketing communication plan. One needs to establish effective and long term dialog with consumers which is based on mutual trust and which brings satisfaction to both, the consumer and the provider. The master's thesis addresses the aspect of marketing communication of the Mak restaurant in Maribor. The thesis is divided to theoretical and practical part. The first involves the marketing communications theories, and the presentation of basic principals of marketing communications, whereby the special emphasis is on marketing communications tools. There is also a brief description of catering business. The research part provides the results of a questionnaire and presents the marketing communication plan by the Mak restaurant.
Keywords:marketing communications, marketing communications tools, advertising, sales promotion, public relations, direct marketing, personal sales, the Mak restaurant, catering business


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