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Title:NAGRAJEVANJE IN DRUGE OBLIKE MOTIVIRANJA PRODAJNEGA OSEBJA V PODJETJU X
Authors:ID Stožer, Boštjan (Author)
ID Milfelner, Borut (Mentor) More about this mentor... New window
Files:.pdf UN_Stozer_Bostjan_2014.pdf (598,75 KB)
MD5: 1A66866629B50066AAB13E457B1A24F3
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomsko delo obravnava problem iz področja podjetništva, marketinga, menedžmenta in človeških virov. Nastalo je s ciljem, da nadgradi naše znanje o sistemih nagrajevanja in motivacije. Pričujoča diplomska je nastala na podlagi sekundarne literature in na primeru poslovne prakse v Sloveniji. Diplomsko delo proučuje razlike med nagrajevanjem prodajnega osebja in nagrajevanjem drugih zaposlenih v podjetju, ter izbrani sistem nagrajevanja. Izbrani primer sistema nagrajevanja je najprej podrobno analiziran, potem je opravljena kvalitativna raziskava, ki vključuje zaposlene iz podjetja, v zaključku pa sledijo še predlogi za izboljšave, saj dosedanji sistem ni bil ocenjen kot ustrezen. Podani predlogi za izboljšave so pripravljeni na osnovi teoretične raziskave (sekundarna raziskava), analitične (analiza sistema nagrajevanja) in empirične raziskave (kvalitativna raziskava).
Keywords:motivacija, sistem nagrajevanja, prodajno osebje, fokusna skupina
Place of publishing:Maribor
Publisher:[B. Stožer]
Year of publishing:2014
PID:20.500.12556/DKUM-46185 New window
UDC:331.1
COBISS.SI-ID:12008220 New window
NUK URN:URN:SI:UM:DK:TZKYWAZX
Publication date in DKUM:23.06.2015
Views:1681
Downloads:230
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:SALES EMPLOYEE REWARDING AND OTHER MOTIVATION TECHNIQUES IN COMPANY X
Abstract:Bachelor thesis in front of you deals with issues from entrepreneurship, marketing, management and human resources. The goal of the thesis is to broaden our knowledge on reward systems and motivation programs. The thesis is based on different secondary literature and a specific example of a Slovenian company’s reward system. We explore if there are any differences between how companies reward sales employees and how do they reward all other employees. Furthermore, we assess the reward system by analyzing it in detail and by performing a qualitative research which includes employees from the company whose system is analyzed. What follows are suggestions how the reward system should be improved, since the research has showed that it is not the best reward system. These suggestions are based on theoretical (secondary research), analytical (the reward system analysis) and empirical (qualitative research) research of the thesis.
Keywords:motivation, reward system, sales employees, focus group


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