| Title: | IZGRADNJA KOMUNIKACIJE BLAGOVNE ZNAMKE NA PRIMERU PODJETJE TERME OLIMIA D.D. |
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| Authors: | ID Butkovič, Kaja (Author)
ID Ivanišin, Marko (Mentor) More about this mentor...  |
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| Files: |  MAG_Butkovic_Kaja_2014.pdf (8,42 MB)
MD5: BB90B25AD761B8622A16E6C74FE8F2B9
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | Z magistrskim delom želimo prikazati, kako se zgradi komunikacija ob spremembi blagovna znamke. Glavni temi magistrskega dela sta torej blagovna znamka, kaj je in kako se izoblikuje, ter komunikacija, njena splošna teorija in komunikacija blagovne znamke. V empiričnem delu je študija primera, pri kateri smo uporabili metodo intervjuja in primerjave, pri kateri smo primerjali spletno komunikacijo Term Olimia s konkurenčnim podjetjem. |
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| Keywords: | blagovna znamka, komunikacija, Terme Olimia d.d. |
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| Place of publishing: | Maribor |
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| Publisher: | [K. Butkovič] |
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| Year of publishing: | 2014 |
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| PID: | 20.500.12556/DKUM-46913 |
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| UDC: | 339.137.2:659.3(043.2) |
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| COBISS.SI-ID: | 18492182 |
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| NUK URN: | URN:SI:UM:DK:8JLMB9S1 |
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| Publication date in DKUM: | 26.02.2015 |
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| Views: | 1871 |
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| Downloads: | 298 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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