| Title: | ZAZNAVA IN VPLIV BARV NA PRIMERU TISKANIH OGLASOV |
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| Authors: | ID Spes, Katja (Author)
ID Furlan, Marina (Mentor) More about this mentor...  |
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| Files: |  UN_Spes_Katja_2015.pdf (1,18 MB)
MD5: B316133CE96738E8DE3F158557F154B7
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | V diplomski nalogi smo s pomočjo literature opisali simboliko osnovnih barv, vpliv, ki ga imajo na ljudi, ter njihov pomen v oglasnih sporočilih. Omejili smo se na tiskane oglase (plakate, časopise, revije, neposredno pošto in embalažo) in opisali njihove prednosti in slabosti. Z anketnim vprašalnikom smo ugotavljali, na katere barve smo najbolj pozorni in katerim lastnostim se posamezne barve bolj približajo. Osredotočili smo se na sedem barv; zeleno, rumeno, oranžno, rdečo, vijolično, modro in črno barvo. |
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| Keywords: | barve, tiskani oglasi, zaznava |
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| Place of publishing: | [Maribor |
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| Publisher: | K. Spes |
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| Year of publishing: | 2015 |
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| PID: | 20.500.12556/DKUM-47682-c451f826-e799-9e01-2c4c-ebb3e13733bf |
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| UDC: | 659.132.22(043.2) |
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| COBISS.SI-ID: | 19135510 |
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| NUK URN: | URN:SI:UM:DK:AZGZVQAC |
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| Publication date in DKUM: | 30.10.2015 |
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| Views: | 1631 |
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| Downloads: | 142 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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