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Title:RAČUNOVODSKO SPREMLJANJE DOBIČKONOSNOSTI KUPCEV
Authors:ID Lipičar, Ana (Author)
ID Korošec, Bojana (Mentor) More about this mentor... New window
Files:.pdf UN_Lipicar_Ana_2015.pdf (904,69 KB)
MD5: 1CD2E69399AD06039BACBA4D2EEA357F
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V nalogi smo predstavili analizo dobičkonosnosti kupcev in jo podkrepili s primeri spremljanja dobičkonosnosti kupcev izbranih podjetij v različnih panogah. V teoretičnem delu naloge smo predstavili namen spremljanja dobičkonosnosti kupcev. V empiričnem delu naloge pa smo nanizali primere spremljanj dobičkonosnosti različnih podjetij iz različnih panog, in sicer iz hotelirstva, bank, prodaje električne energije, proizvodnje in distribucije pijač ter proizvodnje transformatorjev.
Keywords:Analiza dobičkonosnosti kupcev, ABC, aktivnosti, Upravljanje odnosov s strankami, TDABC.
Place of publishing:Maribor
Publisher:[A. Lipičar]
Year of publishing:2015
PID:20.500.12556/DKUM-47794 New window
UDC:658
COBISS.SI-ID:12011036 New window
NUK URN:URN:SI:UM:DK:VDTVTPPN
Publication date in DKUM:30.06.2015
Views:1885
Downloads:199
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:CUSTOMER PROFITABILITY ACCOUNTING
Abstract:In this diploma paper customer profitability analysis was presented, substantiated with different examples of companies from different branches that monitor customer profitability. In theoretical part the purpose of customer profitability monitoring was introduced. In the empirical part the examples of customer profitability monitoring were described from different branches: hotel industry, bank industry, electric power supply, production and distribution of beverages and production of transformers.
Keywords:Customer profitability analysis, ABC, acitivities, Customer relationship marketing, TDABC.


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