| Naslov: | Quality competitive advantage of small hotels in Croatia |
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| Avtorji: | ID Milohnić, Ines (Avtor)
ID Gržinić, Jasmina (Avtor) |
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| Datoteke: |  http://www.dlib.si/details/URN:NBN:SI:DOC-QLK2KNAC
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Delo ni kategorizirano |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | EPF - Ekonomsko-poslovna fakulteta
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| Opis: | The aim of this research is to determine the impact of increasing the quality on the competitive advantage of the sector. Research has shown that, although management emphasises quality as the basic strategic goal, a 'declarative' level is present and should be transferred to the highest pos-sible realistic level. The average quality grade (according to category) of small hotels is 3.75 stars, which is higher than the Croatian average. Using a multivariate regression analysis, the theory of a strong influence of quality on increased competitive advantage of small hotels in Croatia has been proven. Facts and proposals of quality implementation measures in small hotel businesses are presented, with the aim of increasing competitive advantage. |
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| Ključne besede: | kvaliteta, konkurenčnost, hotelirstvo, standardi, Hrvaška |
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| Založnik: | Društvo ekonomistov Maribor |
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| Leto izida: | 2010 |
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| Št. strani: | str. 44-51 |
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| Številčenje: | Letn. 56, št. 5/6 |
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| PID: | 20.500.12556/DKUM-52368  |
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| UDK: | 005.336.3:640.4(497.5) |
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| COBISS.SI-ID: | 10446364 |
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| ISSN pri članku: | 0547-3101 |
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| NUK URN: | URN:SI:UM:DK:1T5XCYXP |
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| Datum objave v DKUM: | 10.07.2015 |
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| Število ogledov: | 1059 |
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| Število prenosov: | 38 |
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| Metapodatki: |    |
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| Področja: | Ostalo
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