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Title:Upravljanje znamk izvoznikov v razmerah internacionalizacije poslovanja
Authors:ID Snoj, Boris (Author)
ID Hudoklin, Magda (Author)
Files:URL http://www.dlib.si/details/URN:NBN:SI:DOC-6ZGHTT1L
 
Language:Slovenian
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Abstract:Zaradi globaliziranja konkurenčnega boja imajo znamke v poslovanju organizacij vse bolj ključno vlogo. Tega so se v večini organizacij, ki domujejo v Sloveniji, začeli zavedati šele v zadnjih letih. V prispevku smo prikazali nekatere značilnosti upravljanja znamk organizacij - izvoznikov v Sloveniji v razmerah internacionalizacije poslovanja. V zvezi z najpomembnejšo znamko v izvozu teh organizacij smo med drugim ugotavljali dolgoročnost in sistematičnost upravljanja znamk, vključenost timov in vrhnjega menedžmenta v upravljanje znamk, vpliv internacionalizacije poslovanja na strategije sestavin marketinškega spleta najpomembnejše znamke, vpliv stopnje internacionalizacije poslovanja na vrednotenje uspešnosti upravljanja te znamke.
Keywords:blagovne znamke, internacionalizacija, identiteta, upravljanje, trženje, marketing, Slovenija
Publisher:Društvo ekonomistov Maribor
Year of publishing:2006
Number of pages:str. 24-36
Numbering:Letn. 52, št. 1/2
PID:20.500.12556/DKUM-52910 New window
UDC:658.624:339.94(497.4)
ISSN on article:0547-3101
COBISS.SI-ID:8557340 New window
NUK URN:URN:SI:UM:DK:EAXPQG9V
Publication date in DKUM:10.07.2015
Views:872
Downloads:65
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a journal

Title:Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:Naše gospod.
Publisher:Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:0547-3101
COBISS.SI-ID:751364 New window

Secondary language

Language:English
Title:Brand management implemented by exporters in the context of business internationalization
Abstract:Due to globalization of competitive struggle, brands are taking on a key role in business operations, which companies in Slovenia have only recently become aware of. In this article, we present some characteristics of brand management in -exporting companies with a seat in Slovenia in the context of business internationalization. With reference to the most important brand among the exports of these companies, we tried to establish the long-term and systematic character of brand management, involvement of teams and top management in brand management, the impact of business internationalization on the marketing mix strategies of the most important brand, and the impact of the level of business internationalization on the evaluation of brand management efficacy.


Collection

This document is a part of these collections:
  1. Naše gospodarstvo

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