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Title:Logotip: od problema do rešitve
Authors:ID Ribič, Simona (Author)
ID Duh, Matjaž (Mentor) More about this mentor... New window
ID Udir Mišič, Katja (Comentor)
Files:.pdf UN_Ribic_Simona_2015.pdf (3,15 MB)
MD5: 4B6E8B57832E4F6CF92D8BE496BE4EC7
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo v teoretičnem delu predstavili vizualno komuniciranje kot osnovo sporočanja pomena preko grafičnega izdelka: logotipa. Podrobno smo opisali njegove sestavne elemente ter definirali kriterije uspešnega oblikovanja. Prav tako smo opisali celoten proces grafičnega oblikovanja logotipa. V praktičnem delu pa smo to znanje uporabili ter najprej analizirali konkurenčne logotipe, čemur je sledilo iskanje navdiha, ustvarjalni del ter implementacija. Tako je bil rezultat logotip, ki bi ga lahko uporabili v praksi. Ugotovili smo, da je oblikovanje logotipa zahteven proces in da je kljub opisanim posameznim korakom uspešnost ter učinkovitost izdelka odvisna od zmožnosti oblikovalca.
Keywords:logotip, grafično oblikovanje, vizualno komuniciranje, celostna grafična podoba
Place of publishing:Maribor
Publisher:[S. Ribič]
Year of publishing:2015
PID:20.500.12556/DKUM-54363 New window
UDC:659.126:316.77(043.2)
COBISS.SI-ID:19372822 New window
NUK URN:URN:SI:UM:DK:HBM5UZYC
Publication date in DKUM:28.09.2015
Views:2567
Downloads:183
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:Logotype: from problem to solution
Abstract:In the theoretical part of the diploma thesis, visual communication as the basic of the communication of a meaning through a graphic product – logo was presented. The constituent parts of a logo were described in detail and criteria of a successful design were defined. In the empirical part, this knowledge was used to conduct an analysis of competitive logos. It was followed by looking for an inspiration, the creative part and implementation. As a result of those steps, a logo which could be used practically was created. It was established that designing a logo is a demanding process. Despite the described individual steps, the successfulness and effectiveness of a product depends on the capacities of a designer.
Keywords:logo, graphic design, visual communication, corporate identity


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