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DKUM
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Title:
Embalaža kot pomemben komunikacijski medij podjetja. Prenova embalaže za izdelke podjetja Bioles Horizont
Authors:
ID
Salkić, Tilen
(
Author
)
ID
Duh, Matjaž
(
Mentor
)
More about this mentor...
ID
Udir Mišič, Katja
(
Comentor
)
Files:
UN_Salkic_Tilen_2016.pdf
(4,75 MB)
MD5: F33D627E4E6AE623D9FE95F97A5A854F
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V našem diplomskem delu smo opredelili embalažo kot komunikacijski medij podjetja.Predstavili smo različne vrste embalaže in postopke izdelave, tiska in dodelave embalaže.V nadaljevanju nas je zanimal pomen vizualne podobe embalaže in njegov vpliv na komunikacijo s potrošnikom. Na podlagi teh teoretičnih temeljev smo nato analizirali konkurenčne embalaže v tržnem segmentu in prenovili obstoječo prodajno embalažo. Rezultat diplomskega dela je prenovljena vizualna podoba prodajne embalaže podjetja Bioles Horizont. V diplomskem delu je predstavljena prenovljena embalaža kock za podžig in nova embalaža za lesno volno.
Keywords:
embalaža
,
vizualna podoba embalaže
,
oblikovanje embalaže
,
grafično oblikovanje
Place of publishing:
[Maribor
Publisher:
T. Salkić
Year of publishing:
2016
PID:
20.500.12556/DKUM-57096
UDC:
766:771.38(043.2)
COBISS.SI-ID:
19456278
NUK URN:
URN:SI:UM:DK:KXDCBJC6
Publication date in DKUM:
03.03.2016
Views:
2023
Downloads:
305
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
Packaging as an important communication medium of a company. Redesign of products packaging for the company Bioles Horizont
Abstract:
In our diploma thesis we define packaging as a communication medium of the company. Throughout our thesis we present different types of packaging and manufacturing procedures and what is more, different types of printing processes and special finishing techniques of the packaging. In the continuation, we are interested in the importance of the visual image of the packaging and its influence on communication with consumers. Based on these theoretical foundations we analyzed some of the competitive packaging in the market segment and we also tried to improve the old sales packaging.
Keywords:
packaging
,
visual image of packaging
,
packaging design
,
graphic design
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