OSEBNA PRODAJA V PODJETJU EXPONENT D.O.O.

Mojsilovič, Breda

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Title:	OSEBNA PRODAJA V PODJETJU EXPONENT D.O.O.
Authors:	ID Mojsilovič, Breda (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	UN_Mojsilovic_Breda_2016.pdf (1,13 MB) MD5: 12176A1FF0B114A6E9DC79A34C71B404
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Vsako podjetje mora za preživetje čim uspešneje prodajati svoje izdelke oziroma storitve. Tradicionalni pristopi, ki so veljali včasih, danes ne veljajo več. V preteklosti je veljalo, da se dobro blago samo prodaja in, da zanj ni težko najti kupca. Z razvojem tehnologije in širitvijo dejavnosti na cenejše proizvodne trge, je na tržišču vse več kvalitetnih izdelkov po nizkih cenah. Sodoben kupec je ob obilni ponudbi razvajen, previdnejši ter veliko bolje obveščen. Podjetja morajo danes, če želijo uspeti dati velik pomen pravilnemu planiranju, organiziranju ter izvajanju prodaje. Za uspešen nakup je izjemnega pomena dobra komunikacija med kupcem in prodajalcem. V diplomski nalogi obravnavamo osebno prodajo in management prodaje. V prvem delu je opredeljena osebna prodaja, njen pomen in naloge, temeljne pristope pri osebni prodaji in organizacijo prodajnega osebja. V drugem delu je opisano podjetje Exponent d.o.o iz Ptuja ter njihova osebna prodaja, odnosi s kupci, odnosi z dobavitelji in cenovno politiko. Za to temo smo se odločili, ker je avtorica zaposlena v tem podjetju in se je treba vsakodnevno truditi za uspešno prodajo.
Keywords:	osebna prodaja, kupec, prodajalec
Place of publishing:	Maribor
Publisher:	[B. Mojsilovič]
Year of publishing:	2016
PID:	20.500.12556/DKUM-57318
UDC:	658.8
COBISS.SI-ID:	12298012
NUK URN:	URN:SI:UM:DK:AKAZL8K6
Publication date in DKUM:	01.06.2016
Views:	2667
Downloads:	528
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	PERSONAL SELLING IN THE COMPANY EXPONENT D.O.O.
Abstract:	Every company needs the most efficient way to sell its products or services in order to survive. Traditional approaches that applied in the past are no longer valid today. In the past it was considered that quality goods sold themselves and that it was not difficult to find a buyer. With the development of technology and the expansion of activities in cheaper production markets, the market contains more and more high-quality products at low prices. The modern customer who is spoiled with generous offers, is also more cautious and much better informed. If companies want to succeed today, they must give great attention to proper planning, organizing and implementing sales. Good communication between buyer and seller is extremely important for a successful purchase. In this thesis we deal with personal selling and sales management. In the first part we define personal sales, its importance and functions, the basic approaches in personal sales and the organization of sales staff. In the second part, we will describe the company Exponent d.o.o., Ptuj, and their personal sales, customer relations, relationships with suppliers and pricing policy. We chose this topic because the author works in this company and a daily strive for a successful sale is necessary.
Keywords:	personal selling, customer, seller

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