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DKUM
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Faculty of Business and Economic, Maribor
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Title:
VPLIV FIZIČNE PODPORE NA ZAZNANO KAKOVOST FITNES STORITEV, MERJENO S SERVQUAL MERILNIM INSTRUMENTOM
Authors:
ID
Šraj, Petra
(
Author
)
ID
Pisnik, Aleksandra
(
Mentor
)
More about this mentor...
Files:
MAG_Sraj_Petra_2016.pdf
(1,92 MB)
MD5: F671F82A247A015076991B3968AD90A1
Language:
Slovenian
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Osnovni namen magistrske naloge je prispevati k znanju s področja zaznane kakovosti fitnes storitev ter osvetliti vpliv fizične podpore in kontaktnega osebja na zaznano kakovost fitnes storitev. V raziskavi podajamo sistematični pregled teorije o zaznani kakovosti storitev, fizični podpori in kontaktnemu osebju in na tej podlagi apliciramo model vpliva fizične podpore in kontaktnega osebja na zaznano kakovost fitnes storitev. Model preverimo s pomočjo vprašalnika na vzorcu 350 odjemalcev fitnes storitev.
Keywords:
zaznana kakovost
,
fizična podpora
,
kontaktno osebje
,
zadovoljstvo
,
zvestoba
Place of publishing:
Maribor
Publisher:
[P. Šraj]
Year of publishing:
2016
PID:
20.500.12556/DKUM-59211
UDC:
796.01
COBISS.SI-ID:
12659740
NUK URN:
URN:SI:UM:DK:MQQHFXZP
Publication date in DKUM:
20.12.2016
Views:
1436
Downloads:
148
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
Infuence of physical support on fitness service quality with Servqual
Abstract:
The main purpose of the present work provides the additional knowledge about the perceived quality of fitness centre service and enlightens the influence of physical support and evidence on the quality fitness service. The model is checked by the questionnaire, which includes 350 fitness customers.
Keywords:
perceived quality
,
physical support
,
evidence
,
post-shopiing behaviour
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