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Title:Analiza spletnega oglaševanja podjetniške ponudbe kmetij na Koroškem
Authors:ID Hudopisk, Jurij (Author)
ID Pavlovič, Martin (Mentor) More about this mentor... New window
Files:.pdf MAG_Hudopisk_Jurij_2016.pdf (1,28 MB)
MD5: 482F554E595C3F73B533E37439F0D1C3
 
Language:Slovenian
Work type:Master's thesis/paper
Organization:FKBV - Faculty of Agriculture and Life Sciences
Abstract:S pojavom spleta in razvojem informacijskih tehnologij se je promocija pojavila tudi na spletu in zavzema pomemben delež pri oglaševanju. Temu se morajo prilagoditi tudi kmetije, ki si poskušajo zagotoviti obstanek in preživetje z različnimi dejavnostmi. Ena izmed možnosti dodatnega prihodka so dopolnilne dejavnosti na kmetiji. V raziskavi so analizirane kmetije z registrirano dopolnilno dejavnostjo na Koroškem. Z anketno analizo je analizirano trenutno stanje uporabe informacijsko komunikacijskih tehnologij na kmetijah. Ugotovljeno je trenutno stanje spletnega oglaševanja podjetniške ponudbe kmetij na Koroškem. Analizirana je višina sredstev, ki jih namenjajo za promocijo, in višina sredstev, ki jih bodo namenjali za promocijo. Ugotovljene so tudi razlike med posameznimi dejavnostmi in interesom za oglaševanje ter višino namenjenih sredstev. Z analizo so ugotovljene oblike spletnega oglaševanja kmetiji, ki jih nameravajo uporabljati v prihodnje. Prikazan je tudi interes za oglaševanje na skupni spletni strani vseh ponudnikov na Koroškem.
Keywords:dopolnilna dejavnost, oglaševanje, splet, Koroška, podjetniška ponudba kmetij
Place of publishing:Maribor
Year of publishing:2016
PID:20.500.12556/DKUM-60470 New window
NUK URN:URN:SI:UM:DK:WEBOF6SC
Publication date in DKUM:21.07.2016
Views:1250
Downloads:163
Metadata:XML DC-XML DC-RDF
Categories:FKBV
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Secondary language

Language:English
Title:Analysis of online advertising of complementary farm activities in Koroška
Abstract:The emergence of internet and the development of information technologies enabled the spread of online advertising which now takes up a significant share of the entire branch. This fact must also be considered by farms that rely on various activities to ensure their survival. One of the possibilities for additional income are complementary activities on farms. This study contains an analysis of farms with registered complementary activities in the region of Koroška. A survey was made to analyse how the information and communication technologies are utilized by farms. We determined the current usage of online advertising by farms with complementary activities in Koroška. Moreover, we analysed the amount of resources that is devoted to promotion and the amount of resources that will be devoted to promotion in the future. We also determined the differences between various activities, interest in advertising and amount of allocated funds. Our analysis helped us determine the form of online advertising that farm owners intend to use in the future. Furthermore, it came to light that the participating farms were interested in advertising on a joint website of all providers in Koroška.
Keywords:complementary activity, advertising, internet, Koroška, commercial offer on farms


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