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Title:Uporaba metod vrednostne analize pri razvoju mikrovalovne pečice
Authors:ID Škoflek, Dejan (Author)
ID Palčič, Iztok (Mentor) More about this mentor... New window
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Skoflek_Dejan_2016.pdf (2,38 MB)
MD5: 82FA1858F64DCEA323D3DE339ED758C1
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:Predmet diplomske naloge je bila definicija novega modela mikrovalovne pečice za potrebe podjetja GORENJE gospodinjski aparati, d.d., ki bi ga lahko podjetje v nadaljevanju tudi dejansko implementiralo v svoj nabor aparatov in ga plasiralo na trg. Glede na potrebe trga oziroma kupcev smo z uporabo metod vrednostne analize pokazali, da ima nov model mikrovalovne pečice s keramičnim dnom in stirrer tehnologijo distribucije mikrovalov tiste funkcije, ki jih kupci želijo in pričakujejo. Z zbranimi podatki in analizami smo določili takšen model, ki bi naj z razmerjem med vrednostjo in ceno čim bolj zadovoljil potrebe oziroma želje kar se da široke skupine kupcev.
Keywords:vrednostna analiza, mikrovalovna pečica, razvoj, trg, kupec, cena, vrednost, funkcije, konkurenca, snovanje, kakovost, marketing
Place of publishing:Maribor
Publisher:[D. Škoflek]
Year of publishing:2016
PID:20.500.12556/DKUM-61343 New window
UDC:658.562.4:683.958(043.2)
COBISS.SI-ID:20201494 New window
NUK URN:URN:SI:UM:DK:WNDP37UP
Publication date in DKUM:09.09.2016
Views:1672
Downloads:168
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FS
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Secondary language

Language:English
Title:The use of value analysis in microwave oven development
Abstract:The main subject of this diploma thesis was definition of a new model of a microwave oven for company GORENJE gospodinjski aparati, d.d., which could be later actually implemented into the range and introduced to the market. We used methods of value analysis to show that new microwave oven model with ceramic bottom and stirrer technology has functions required and demanded by buyers. We have chosen the best possible variant, which should fulfill requests and requirements of buyers according to the data collected by market research and survey.
Keywords:value analysis, microwave oven, development, market, buyer, price, value, functions, competition, design, quality, marketing


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