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DKUM
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Title:
ADMINISTRACIJA SISTEMA CRM
Authors:
ID
Ristič, Mitja
(
Author
)
ID
Korže, Danilo
(
Mentor
)
More about this mentor...
Files:
VS_Ristic_Mitja_2016.pdf
(1,69 MB)
MD5: 42B5A22EFB58F41205D40A0A85CA0E10
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomski nalogi je predstavljeno upravljanje odnosov s strankami, tako njegov koncept kot njegova povezanost z informacijsko tehnologijo. Po kriterijih podjetja Gora d.o.o, Ljubljana je opisana analiza trga programa CRM in njihovih ponudnikov. Opisane so tudi prednosti po integraciji sistema v podjetje. Predstavljeni sta vloga administratorja sistema CRM in njegova opravila z vidika sistemske administracije. Praktični del diplomske naloge vključuje predvsem opis namestitve in konfiguracije programske opreme SuiteCRM ter nekatera orodja za razvijalce. V zaključku je predstavljena kreacija modula, narejenega po meri z orodji za razvijalce.
Keywords:
administrator
,
sistemi CRM
,
upravljanje odnosov s strankami
,
marketing
Place of publishing:
[Maribor
Publisher:
M. Ristič
Year of publishing:
2016
PID:
20.500.12556/DKUM-63875
UDC:
005.336.5:005.57(043.2)
COBISS.SI-ID:
20297238
NUK URN:
URN:SI:UM:DK:ESRYWNEF
Publication date in DKUM:
21.10.2016
Views:
1838
Downloads:
149
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
MANAGEMENT OF THE CRM SYSTEM
Abstract:
The thesis is presenting the concept of customer relationship management, as well as its connection with information technology. To meet the criteria set by the company Gora d.o.o., Ljubljana, analysis of the CRM market and its providers is described. The systems advantages after its integration into the company are also shown. The role of a CRM administrator is presented from an aspect of system administration. Practical part of the thesis mainly depicts the installation and configurations of the SuiteCRM software along with some developer tools. In the final part the creation of applications custom module is presented, by using developer tools.
Keywords:
administrator
,
CRM system
,
customer relationship management
,
marketing
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