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Title:ANALIZA POSLOVNEGA OKOLJA IN TVEGANJ ITALIJANSKEGA TRGA
Authors:ID Brglez, Anuška (Author)
ID Korez Vide, Romana (Mentor) More about this mentor... New window
Files:.pdf VS_Brglez_Anuska_2016.pdf (834,12 KB)
MD5: C682E8082A1539E87F42F86BC612B1BD
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Če podjetje želi osvojiti trg tuje države, mora najprej izdelati analizo poslovnega okolja izbrane države. V diplomskem seminarju smo analizirali poslovno okolje Italije. Preučili smo dimenzije negospodarskega, gospodarskega in tržnega okolja, prednosti in nevarnosti, ki jih lahko pričakujemo, ter poslovna tveganja. Analizirali smo tudi panogo gumarske industrije v Italiji. Italija se sooča s problemom korupcije, počasnimi sodnimi postopki in z neporavnanimi terjatvami, ki za podjetja predstavljajo velika tveganja. Hkrati je Italija zelo privlačen trg za proizvajalce tehničnih izdelkov iz gume, saj je vodilni izvoznik strojne mehanizacije. Analitiki napovedujejo tudi rast proizvodnje avtomobilske industrije, ki je eden izmed ključnih kupcev izdelkov iz gume.
Keywords:analiza tujega poslovnega okolja, poslovno okolje, poslovno tveganje, dimenzije poslovnega okolja, proizvodi iz gume
Place of publishing:Maribor
Publisher:[A. Brglez]
Year of publishing:2016
PID:20.500.12556/DKUM-64658 New window
UDC:339.5
COBISS.SI-ID:12691740 New window
NUK URN:URN:SI:UM:DK:SLAGUCRD
Publication date in DKUM:07.02.2017
Views:1834
Downloads:190
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE ANALYSIS OF THE ITALIAN MARKET'S BUSINESS ENVIRONMENT AND RISKS
Abstract:If a company wants to win a foreign country's market, it first needs to make a business market analysis of the chosen country. Our diploma seminar focuses on the analysis of the business environment in Italy. We have studied the dimensions of non-economic, economic and market environment; advantages and threats we can expect as well as business risks. We have analysed the rubber industry in Italy. Italy is faced with problems of corruption, slow judicial processes and outstanding debts that present high risks for companies. At the same time Italy is very attractive market for manufacturers of technical rubber products, since it is the lead exporter of machinery. Analytics are also predicting growth of the automobile production industry, which is one of the key customers of rubber products.
Keywords:foreign business environment analysis, business environment, business risk, business environment dimensions, rubber products


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