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Title:Pomen odnosov z javnostmi na področju filmske industrije v Sloveniji
Authors:ID Dobnik, Monja (Author)
ID Plenković, Mario (Mentor) More about this mentor... New window
ID Tomažič, Tina (Comentor)
Files:.pdf MAG_Dobnik_Monja_2017.pdf (2,57 MB)
MD5: 98E8699B2FC7844C8C5E5EDE1A096C49
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Osrednja tema magistrskega dela so Odnosi z javnostmi na področju filmske industrije v Sloveniji. V magistrski nalogi se seznanimo z odnosi z javnostmi, njihovo zgodovino, njihovim pomenom in njihovo sedanjo vlogo v družbi. Opredeljen je pojem slovenski film, njegova zgodovina in kako ga sprejema slovenska družba. Predstavljeni so tudi izsledki, kako sta pojma Odnosi z javnostmi in Slovenski film povezana. Prav tako so zapisani rezultati ankete, ki nam pomaga razumeti, kako lahko odnosi z javnostmi pripomorejo k večji prepoznavnosti slovenskega filma in kateri elementi odnosov z javnostmi so za to najpogosteje zaslužni oz. uporabljeni. Prvi del naloge se tako bolj posveča teoriji, drug del pa je empiričen in teorijo dopolnjuje.
Keywords:Odnosi z javnostmi, Slovenski film, Filmska industrija, Promocija, Strokovnjaki za odnose z javnostmi, Ustvarjalci slovenskega filma
Place of publishing:[Maribor
Publisher:M. Dobnik
Year of publishing:2017
PID:20.500.12556/DKUM-65118 New window
UDC:791.53(043.2)
COBISS.SI-ID:20539670 New window
NUK URN:URN:SI:UM:DK:C4TCHIRH
Publication date in DKUM:06.04.2017
Views:1776
Downloads:215
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:The importance of public relations in the field of movie industry in Slovenia
Abstract:The central topic of this thesis are public relations in the field of movie industry in Slovenia. In the thesis we are acquainted with public relations, their history, meaning, and current role in society. Definition of the notion Slovene movie, its history and the manner in which the public perceives it, is also given. Furthermore, the findings of connection between two notions (public relations and Slovene movies) are presented. In addition, the results of inquiry, which helps to understand how public relations can contribute to greater recognition of Slovene movie, and which elements of public relations are most frequently used respectively deserving. The first part of the thesis is theoretical, whereas the second one is empirical.
Keywords:Public relations, Slovene movie, Film industry, Promotion, Public relation expert, Slovenian film makers.


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