| Title: | Conceptual model of relationships among customer perceptions of components of insurance service |
|---|
| Authors: | ID Šebjan, Urban (Author)
ID Tominc, Polona (Author) |
|---|
| Files: |  South_East_European_Journal_of_Economics_and_Business_2015_Sebjan,_Tominc_Conceptual_Model_of_Relationships_among_Customer_Perceptions_o.pdf (299,45 KB)
MD5: 63E4579B7C042F02BAD9B23F54B52498
 http://www.degruyter.com/view/j/jeb.2015.10.issue-1/jeb-2015-0002/jeb-2015-0002.xml
|
|---|
| Language: | English |
|---|
| Work type: | Scientific work |
|---|
| Typology: | 1.01 - Original Scientific Article |
|---|
| Organization: | EPF - Faculty of Business and Economics
|
|---|
| Abstract: | The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services. |
|---|
| Keywords: | perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service |
|---|
| Publication status: | Published |
|---|
| Publication version: | Version of Record |
|---|
| Year of publishing: | 2015 |
|---|
| Number of pages: | str. 32-44 |
|---|
| Numbering: | Letn. 10, št. 1 |
|---|
| PID: | 20.500.12556/DKUM-65454  |
|---|
| ISSN: | 2233-1999 |
|---|
| UDC: | 368 |
|---|
| ISSN on article: | 2233-1999 |
|---|
| COBISS.SI-ID: | 11977500 |
|---|
| DOI: | 10.1515/jeb-2015-0002 |
|---|
| NUK URN: | URN:SI:UM:DK:QQ1BYPRG |
|---|
| Publication date in DKUM: | 05.04.2017 |
|---|
| Views: | 1575 |
|---|
| Downloads: | 519 |
|---|
| Metadata: |    |
|---|
| Categories: | Misc.
|
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
