| Naslov: | Conceptual model of relationships among customer perceptions of components of insurance service |
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| Avtorji: | ID Šebjan, Urban (Avtor)
ID Tominc, Polona (Avtor) |
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| Datoteke: |  South_East_European_Journal_of_Economics_and_Business_2015_Sebjan,_Tominc_Conceptual_Model_of_Relationships_among_Customer_Perceptions_o.pdf (299,45 KB)
MD5: 63E4579B7C042F02BAD9B23F54B52498
 http://www.degruyter.com/view/j/jeb.2015.10.issue-1/jeb-2015-0002/jeb-2015-0002.xml
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Znanstveno delo |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | EPF - Ekonomsko-poslovna fakulteta
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| Opis: | The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services. |
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| Ključne besede: | perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service |
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| Status publikacije: | Objavljeno |
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| Verzija publikacije: | Objavljena publikacija |
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| Leto izida: | 2015 |
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| Št. strani: | str. 32-44 |
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| Številčenje: | Letn. 10, št. 1 |
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| PID: | 20.500.12556/DKUM-65454  |
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| ISSN: | 2233-1999 |
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| UDK: | 368 |
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| COBISS.SI-ID: | 11977500 |
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| DOI: | 10.1515/jeb-2015-0002 |
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| ISSN pri članku: | 2233-1999 |
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| NUK URN: | URN:SI:UM:DK:QQ1BYPRG |
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| Datum objave v DKUM: | 05.04.2017 |
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| Število ogledov: | 1571 |
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| Število prenosov: | 519 |
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| Metapodatki: |    |
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| Področja: | Ostalo
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