| Title: | Does customer loyalty depend on corporate social responsibility? |
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| Authors: | ID Stanisavljević, Milena (Author) |
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| Files: |  Nase_gospodarstvoOur_economy_2017_Stanisavljevic_Does_Customer_Loyalty_Depend_on_Corporate_Social_Responsibility.pdf (293,42 KB)
MD5: DCCEB2247B0F963D6FE6826381B6E264
PID: 20.500.12556/dkum/a896f157-6c7c-44bf-9601-dc854aa61eeb
 http://www.degruyter.com/view/j/ngoe.2017.63.issue-1/ngoe-2017-0004/ngoe-2017-0004.xml
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty. |
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| Keywords: | corporate social responsibility, loyalty, strategy, management |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Year of publishing: | 2017 |
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| Number of pages: | str. 38-46 |
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| Numbering: | Letn. 63, št. 1 |
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| PID: | 20.500.12556/DKUM-68926  |
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| ISSN: | 0547-3101 |
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| UDC: | 316.62:159.947.23 |
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| ISSN on article: | 0547-3101 |
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| COBISS.SI-ID: | 12763932 |
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| DOI: | 10.1515/ngoe-2017-0004 |
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| NUK URN: | URN:SI:UM:DK:NGJA3JD8 |
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| Publication date in DKUM: | 13.11.2017 |
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| Views: | 13428 |
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| Downloads: | 456 |
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| Metadata: |    |
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| Categories: | Misc.
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