Segmentiranje kupcev trgovine Sneakers ljubljana

Maček, Luka

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Title:	Segmentiranje kupcev trgovine Sneakers ljubljana
Authors:	ID Maček, Luka (Author) ID Marič, Miha (Mentor) More about this mentor... ID Vukovič, Goran (Comentor)
Files:	VS_Macek_Luka_2018.pdf (630,60 KB) MD5: 6D647AC5B08CE8D16F45466F73629CCB PID: 20.500.12556/dkum/2245931b-3034-4048-9264-116dffdd730b
Language:	Slovenian
Work type:	Bachelor thesis/paper
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Proučili bomo različne marketinške teorije, ki razlagajo obnašanje kupcev, njihove navade, profile, ter spoznanja. Gre za dobro proučeno področje, z katerimi si verige trgovin, katere se ukvarjajo z prodajo končnih izdelkov, zagotovijo prepoznavo svojega ciljnega trga, ciljne stranke, končnega kupca. Z prepoznavanjem ciljnega kupca, tako ugotovijo potrošniške želje, ter jih pripeljejo pred prag končnemu potrošniku, ki posledično zaradi ugodja prodajen izdelek kupi in tako je cilj dosežen. Osredotočili se bomo na Sneakers Shop Ljubljana, ki je nova znamka pod okriljem večjega Tomas športa, osredotočena na prodajo superg za prosti čas. Prepoznava ključnih kupcev je za novo znamko na trgu, prvotnega pomena, saj si tako z raziskavo, lahko pridobi nove potrošnike in tako omogoči delovanje obstoječih trgovin, ter širitev znamke na domačem trgu.
Keywords:	marketing, segmentiranje, superge, prodaja
Place of publishing:	Maribor
Year of publishing:	2018
PID:	20.500.12556/DKUM-69796
COBISS.SI-ID:	7998739
NUK URN:	URN:SI:UM:DK:BEAGNBQI
Publication date in DKUM:	28.03.2018
Views:	1417
Downloads:	170
Metadata:
Categories:	FOV
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	27.02.2018

Secondary language

Language:	English
Title:	Customer segmentation in the sneakers store ljubljana
Abstract:	We will explore various marketing theories explaining customer behaviour, their habits, profiles, and findings. It is a well-studied field where retail chain stores, ensure target market identification, the target customer, the final buyer. By identifying the target customer, they discover consumer preferences and bring them to the threshold of the final buyer, which, as a result of the comfort, the customer buys the product, thus the goal is achieved. We will focus on Sneakers Ljubljana, which is a new brand from Tomas sport, focussed on selling leisure running shoes. Recognition of key customers is for a new brand in the market of primary importance since through research, it can acquire new customers, thus enabling the operation of existing stores, and expanding the brand in the domestic market.
Keywords:	marketing, segmentation, sneakers, sales

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