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DKUM
EPF - Faculty of Business and Economics
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FERI - Faculty of Electrical Engineering and Computer Science
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COBISS
Faculty of Business and Economic, Maribor
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Faculty of Logistics, Celje, Krško
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Title:
Social networks as a medium for establishing long-term relationships between customers and brands
Authors:
ID
Županić, Matija
(
Author
)
ID
Verber, Domen
(
Mentor
)
More about this mentor...
ID
Udir Mišič, Katja
(
Comentor
)
Files:
MAG_Zupanic_Matija_2018.pdf
(2,24 MB)
MD5: F8642E9A8A674134BC25C6CAA6585CEF
PID:
20.500.12556/dkum/24236b6d-03cf-4d0c-88e4-222c44fad1b9
Language:
English
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Social networks have become a big part of our everyday life. They have shaped our everyday lives, the way we communicate, express ourselves and the way we think. The main idea of this research is to explore and show to what extent and in what way do social networks facilitate the promotion of brands among younger users/audience, and what is their role in building a long-term relationship between the customer and the brand
Keywords:
social networks
,
branding
,
establishing relationships between a costumer and a brand
Place of publishing:
[Maribor
Publisher:
M. Županić
Year of publishing:
2018
PID:
20.500.12556/DKUM-70241
UDC:
316.472.4:347.772(043.2)
COBISS.SI-ID:
21514006
NUK URN:
URN:SI:UM:DK:W38H0C5I
Publication date in DKUM:
26.06.2018
Views:
1565
Downloads:
113
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
18.04.2018
Secondary language
Language:
Slovenian
Title:
Družbena omrežja kot medij za vzpostavitev dolgoročnega odnosa med uporabniki in blagovnimi znamkami
Abstract:
Socialna omrežja so postala velik del našega vsakdanjika. Izoblikovala so način našega življenja. Način kako komuniciramo, se izražamo in tudi razmišljamo. Glavni cilj te raziskave je bil raziskati in prikazati v kolikšni meri in kako socialna omrežja pomagajo oziroma spodbujajo promoviranje znamk pri mlajših uporabnikih/občinstvu in tudi kako prispevajo k dolgoročnemu sodelovanju/povezanosti med kupcem in prodajalcem
Keywords:
socialna omrežja
,
znamčenje
,
vzpostavitev povezav med uporabnikom in znamko
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