| Naslov: | Social networks as a medium for establishing long-term relationships between customers and brands |
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| Avtorji: | ID Županić, Matija (Avtor)
ID Verber, Domen (Mentor) Več o mentorju... 
ID Udir Mišič, Katja (Komentor) |
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| Datoteke: |  MAG_Zupanic_Matija_2018.pdf (2,24 MB)
MD5: F8642E9A8A674134BC25C6CAA6585CEF
PID: 20.500.12556/dkum/24236b6d-03cf-4d0c-88e4-222c44fad1b9
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Magistrsko delo/naloga |
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| Tipologija: | 2.09 - Magistrsko delo |
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| Organizacija: | FERI - Fakulteta za elektrotehniko, računalništvo in informatiko
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| Opis: | Social networks have become a big part of our everyday life. They have shaped our
everyday lives, the way we communicate, express ourselves and the way we think. The main
idea of this research is to explore and show to what extent and in what way do social
networks facilitate the promotion of brands among younger users/audience, and what is
their role in building a long-term relationship between the customer and the brand |
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| Ključne besede: | social networks, branding, establishing relationships between a costumer and
a brand |
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| Kraj izida: | [Maribor |
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| Založnik: | M. Županić |
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| Leto izida: | 2018 |
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| PID: | 20.500.12556/DKUM-70241 |
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| UDK: | 316.472.4:347.772(043.2) |
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| COBISS.SI-ID: | 21514006 |
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| NUK URN: | URN:SI:UM:DK:W38H0C5I |
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| Datum objave v DKUM: | 26.06.2018 |
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| Število ogledov: | 1563 |
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| Število prenosov: | 113 |
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| Metapodatki: |    |
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| Področja: | KTFMB - FERI
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