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DKUM
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Faculty of Business and Economic, Maribor
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Title:
Šokantno oglaševanje v modni industriji
Authors:
ID
Furman, Margareta
(
Author
)
ID
Tomažič, Tina
(
Mentor
)
More about this mentor...
Files:
UN_Furman_Margareta_2018.pdf
(1,88 MB)
MD5: 98AF923F9BC85E232D1ED6E5FDB46FD2
PID:
20.500.12556/dkum/d31bf422-eb25-4e41-86a8-06c665ffede4
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomski nalogi smo obravnavali šokantno oglaševanje na področju modne industrije. Tematiko smo analizirali glede na oblikovanje komunikacije in pravnih predpisov ter glede na vlogo blagovnih znamk. Z analizo različnih oglasov smo ugotovili, da je najbolj priljubljena oblika šokiranja spolno namigovanje in s tem uporaba ženskega telesa kot spolnega objekta.
Keywords:
šokantno oglaševanje
,
modna industrija
,
blagovna znamka
Place of publishing:
[Maribor
Publisher:
M. Furman
Year of publishing:
2018
PID:
20.500.12556/DKUM-71414
UDC:
659.118:678(043.2)
COBISS.SI-ID:
21768470
NUK URN:
URN:SI:UM:DK:YWQQ07NB
Publication date in DKUM:
04.09.2018
Views:
2244
Downloads:
222
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
10.08.2018
Secondary language
Language:
English
Title:
Shock advertising in fashion industry
Abstract:
In the diploma thesis, shock advertising in fashion industry was discussed. The topic was analyzed according to the formation of communication, the legal regulations and the role of trademarks. The analysis of a variety of advertisements showed that the most popular type of shock advertising concerns sexual suggestiveness and uses female body as a sexual object.
Keywords:
shock advertising
,
fashion industry
,
trademark
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