| Title: | Contribution of web analytic tools to improve online business of companies |
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| Authors: | ID Aldić, Filip (Author)
ID Verber, Domen (Mentor) More about this mentor...  |
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| Files: |  MAG_Aldic_Filip_2018.pdf (6,30 MB)
MD5: 90C6A469E8D66189E6BA956A3114B365
PID: 20.500.12556/dkum/1d46fd4c-fadc-420b-bd76-4611e05ca2b4
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| Language: | English |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | The goal of this master’s thesis was to explore online analytical tools and how they can contribute towards creating successful campaigns that will improve the online business of companies that use the online world as part of their operation. In the case study, the most important aspect of the campaign was using an innovative approach and new platforms and channels to target loyal, existing, new and potential guests of the resort. Smoothly introducing the new content created on the basis of the friendly and hospitable lasting relationships. The most important elements were surely content production, as well as segmented and well targeted campaigns. This combination helped to reach the defined goals. |
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| Keywords: | Google Analytics, Google AdWords, Google Tag Manager, campaign, marketing |
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| Place of publishing: | [Maribor |
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| Publisher: | F. Aldić |
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| Year of publishing: | 2018 |
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| PID: | 20.500.12556/DKUM-72380 |
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| UDC: | 004.774.6(043.2) |
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| COBISS.SI-ID: | 21986326 |
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| NUK URN: | URN:SI:UM:DK:Q8BQU3A1 |
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| Publication date in DKUM: | 29.11.2018 |
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| Views: | 1135 |
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| Downloads: | 197 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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