| Title: | Impact of fear of identity theft and perceived risk on online purchase intention |
|---|
| Authors: | ID Jordan, Gašper (Author)
ID Leskovar, Robert (Author)
ID Marič, Miha (Author) |
|---|
| Files: |  RAZ_Jordan_Gasper_2018.pdf (344,28 KB)
MD5: 43E8B5F67EDBB8EE89E23EA3345117BD
PID: 20.500.12556/dkum/ab9524fa-b214-4243-a27c-295980fd5179
 https://content.sciendo.com/view/journals/orga/51/2/article-p146.xml
|
|---|
| Language: | English |
|---|
| Work type: | Scientific work |
|---|
| Typology: | 1.01 - Original Scientific Article |
|---|
| Organization: | FOV - Faculty of Organizational Sciences in Kranj
|
|---|
| Abstract: | Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints. |
|---|
| Keywords: | e-commerce, fear of identity theft, online purchase intention |
|---|
| Publication status: | Published |
|---|
| Publication version: | Version of Record |
|---|
| Year of publishing: | 2018 |
|---|
| Number of pages: | str. 146-155 |
|---|
| Numbering: | Letn. 51, št. 2 |
|---|
| PID: | 20.500.12556/DKUM-72609  |
|---|
| ISSN: | 1318-5454 |
|---|
| UDC: | 658.8 |
|---|
| ISSN on article: | 1318-5454 |
|---|
| COBISS.SI-ID: | 8026643 |
|---|
| DOI: | 10.2478/orga-2018-0007 |
|---|
| NUK URN: | URN:SI:UM:DK:LLZFRWXO |
|---|
| Publication date in DKUM: | 10.10.2018 |
|---|
| Views: | 1985 |
|---|
| Downloads: | 469 |
|---|
| Metadata: |    |
|---|
| Categories: | Misc.
|
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
