| Title: | The online communication of corporate social responsibility in subsidiaries of multinational companies in Hungary |
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| Authors: | ID Szanto, Richard (Author) |
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| Files: |  Organizacija_2018_Szanto_The_Online_Communication_of_Corporate_Social_Responsibility_in_Subsidiaries_of_Multinational_Companies_in_Hunga.pdf (477,47 KB)
MD5: 2F3487252F0B483DEAE1493047443844
PID: 20.500.12556/dkum/393a928c-c1bd-4cf4-8478-91c63673c0e1
 http://content.sciendo.com/view/journals/orga/51/3/article-p160.xml
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.02 - Review Article |
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| Organization: | FOV - Faculty of Organizational Sciences in Kranj
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| Abstract: | Background and Purpose: Many studies have explored the differences in the management of corporate social responsibility (CSR) of multinational companies across the globe. The main question of the study was, are there differences between CSR practices between home country and host country operations?
Design/Methodology/Approach: This study investigates the differences in online CSR communication between global corporate websites and the webpages of local subsidiaries in Hungary. The sample contains 70 multinational companies (MNCs) and their Hungarian subsidiaries. All the subsidiaries of the sample are listed amongst the largest 200 companies (based on turnover) in Hungary. Both the local (Hungarian) and the global internet sites of these MNCs were visited, and pre-defined categories were sought on the corporate websites. The presence/lack of these CSR themes and topics on the websites were recorded.
Results: The findings show that online CSR disclosure of the subsidiaries is usually more limited than the global communication. Moreover, distance from the headquarters seems to matter, the farther the headquarters of the MNC is located, the narrower CSR presence on the websites of the local subsidiary can be observed.
Conclusion: The paper’s main contribution is to deepen our knowledge about the CSR strategies of the multinational companies across their operations. It was confirmed that their CSR practices significantly differ between the host and home countries. |
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| Keywords: | Madžarska, multinacionalne družbe, družbena odgovornost, komuniciranje, svetovni splet |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Publication date: | 01.08.2018 |
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| Year of publishing: | 2018 |
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| Number of pages: | str. 160-168 |
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| Numbering: | Vol. 51, no. 3 |
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| PID: | 20.500.12556/DKUM-72611-cab33901-867a-0f48-682d-ed2995065b95  |
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| ISSN: | 1318-5454 |
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| UDC: | 334.726:005.35 |
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| ISSN on article: | 1318-5454 |
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| COBISS.SI-ID: | 301395712 |
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| DOI: | 10.2478/orga-2018-0017 |
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| NUK URN: | URN:SI:UM:DK:ZAD4FFSI |
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| Publication date in DKUM: | 10.10.2018 |
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| Views: | 1575 |
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| Downloads: | 358 |
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| Metadata: |    |
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| Categories: | Misc.
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