Rast b2b segmenta poslovanja na internetu na primeru storitvenega podjetja

Horvat, Matej

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Title:	Rast b2b segmenta poslovanja na internetu na primeru storitvenega podjetja
Authors:	ID Horvat, Matej (Author) ID Bradač Hojnik, Barbara (Mentor) More about this mentor...
Files:	UN_Horvat_Matej_2019.pdf (751,45 KB) MD5: 23F86308B283E04D7A41226BB18FE73F PID: 20.500.12556/dkum/2fcd1c13-d719-4ef6-a69b-3688499f9474
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Danes so podjetja, ki ne rastejo dolgoročno, obsojena na propad ali životarjenje. Rast lahko podjetja dosegajo na različne načine in na različnih področjih njihovega poslovanja. Na primeru podjetja H.B.C. d.o.o. smo preučili zmožnost in pripravljenost podjetja na rast internetne prodaje pri B2B kupcih. Podjetje na spletu prodaja svoje izdelke, med drugim tudi svojim stalnim poslovnim partnerjem. Na le-teh želi podjetje graditi svojo nadaljnjo rast. Ocenjujejo namreč, da so stroški pridobitve novih strank in stroški, ki so potrebni za ohranitev že obstoječih strank, na tem segmentu najbolj smotrno porabljeni. V podjetju H.B.C. d.o.o. smo analizirali trenutno stanje in pripravljenost platforme za morebitno prihodnjo rast ter preučili strategije in taktike, ki jih podjetje trenutno uporablja za zagotavljanje te rasti. Ugotovljeno je bilo, da je podjetje na dobri poti, a kljub temu ima možnost za optimiziranje svojih akvizicijskih kanalov. Predlagali smo tudi nekaj specifičnih taktik, ki jih lahko podjetje nemudoma vpelje.
Keywords:	rast, internetna prodaja, b2b prodaja, H.B.C. d.o.o., spletni marketing, SEO optimizacija, akvizicija novih strank
Place of publishing:	Maribor
Publisher:	[M. Horvat]
Year of publishing:	2018
PID:	20.500.12556/DKUM-72738
UDC:	005.4
COBISS.SI-ID:	13345564
NUK URN:	URN:SI:UM:DK:T8WJSNBV
Publication date in DKUM:	27.06.2019
Views:	1148
Downloads:	63
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	29.10.2018

Secondary language

Language:	English
Title:	Growth of b2b segment on web of a service compnay
Abstract:	Nowadays, companies that don't pursue growth, are doomed to fail in the long term. But the means how to achieve this growth can be different, as can the key business areas of the said growth. In the case of H.B.C. d.o.o. company, we examined the current state of affairs and how the foundations of the company's platform are prepared for the growth in the future. The company uses it's web shop to sell it's products, among others to it's constant business partners, which the company deemed to be best suitable to build it's growth upon them. The company deducted the costs of acquiring new long term business partners and also the costs of keeping the exisiting ones provide the best return on investment. In the case of H.B.C. d.o.o. we examined the company's current strategies and tactics, used to provide the growth. We concluded that the company is doing a good job, but still has room for improvement in specific areas of their marketing and acqusition funnel. We also suggested some new tactics or improvements of the existing ones, that the company can implement immidiately.
Keywords:	growth, e-commerce sales, b2b sales, H.B.C. d.o.o., internet marketing, SEO optimisation, acquisition of new clients

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