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Title:Vloga pivovarne Lobik pri razvoju pivskega turizma v občini Ruše
Authors:ID Vocovnik, Sara (Author)
ID Potočnik Topler, Jasna (Mentor) More about this mentor... New window
Files:.pdf VS_Vocovnik_Sara_2019.pdf (1,52 MB)
MD5: D997D64A6CEDAB2F960ED959211A296F
PID: 20.500.12556/dkum/b5d0c9d2-ba29-4da3-a892-e9f4cb6b637b
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FT - Faculty of Tourism
Abstract:Pivski turizem je v našem okolju relativno nov pojem. Obsega obiskovanje pivovarn, pivske tematske poti, pivske prireditve in množico drugih s pivom povezanih aktivnosti. V diplomskem delu smo raziskovali, kakšno vlogo bi pivovarna Lobik lahko imela pri razvoju pivskega turizma v občini Ruše. Teoretični del diplomskega dela smo začeli s predstavitvijo pojma gastronomija, nato smo raziskali zgodovino pivovarstva, se posvetili pivskemu turizmu pri nas in po svetu ter predstavili občino Ruše. Sledil je empirični del raziskave - opredelitev potenciala za turistični razvoj na podlagi pivovarne Lobik. To smo storili po opravljenih delno strukturiranih intervjujih s strokovnjaki s področja turizma in pivovarstva. Ugotovili smo, da je pivski turizem zelo širok pojem, potencial za njegov razvoj v občini Ruše pa zelo dober. Za razvoj in dopolnitev turistične ponudbe občine in turistične destinacije Maribor - Pohorje je poleg upoštevanja trajnostnih načel potrebno tudi sodelovanje z lokalnimi deležniki. To bi koristilo deležnikom, prav tako pa tudi celotni lokalni skupnosti. Na podlagi profila gastronomskega turista smo oblikovali turistični produkt, ki sledi turističnim trendom in načelom trajnostnega razvoja.
Keywords:pivski turizem, Ruše, pivovarna Lobik, gastronomija, gastronomski turizem
Place of publishing:Maribor
Year of publishing:2019
PID:20.500.12556/DKUM-74542 New window
UDC:338.48-6:663.4(043.2)
COBISS.SI-ID:2048328019 New window
NUK URN:URN:SI:UM:DK:OOCY9S5O
Publication date in DKUM:10.10.2019
Views:1717
Downloads:253
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:30.08.2019

Secondary language

Language:English
Title:The role of the Lobik Brewery in the development of the beer tourism of the municipality of Ruše
Abstract:Beer tourism in Slovenia is a relatively new concept. It consists of beer-related travel activities such as beer tastings, visiting breweries, and attending beer festivals. The aim of this diploma was to research the role that the Lobik Brewery would have on the beer tourism in Ruše and its surroundings. We started with researching gastronomy and continued with the history of beer brewing up until the present day. Then we researched the area of beer tourism globally and in Slovenia. Further on we wrote about the municipality of Ruše and its current tourist offer. It is followed by establishing the level of potential of developing a new tourist product. We have done that with the help of information gained through interviews with tourism stakeholders of the area and individuals working in beer industry. We have discovered that beer tourism is a very broad field and that it has big potential in the development of tourist offer in the municipality of Ruše. It is important that there is both - the cooperation of the local stakeholders and consideration of the principles of sustainability in our case of co-shaping tourist offer of Ruše and tourist destination Maribor - Pohorje. A wholesome development of beer tourism would positively affect stakeholders, as well as the local community. Considering the profile of an average gastronomic tourist and according to current trends in tourism and sustainability principles, we have designed a tourist product of beer tourism based on the Lobik Brewery.
Keywords:beer tourism, Ruše, Lobik Brewery, gastronomy, gastronomy tourism


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